Associate Director - Creative Communications & Marketing, Colors Bangla and Colors Bangla Cinema

About the Team:

We are the powerhouse behind the biggest and most influential channels in the East- Star Jalsha, Jalsha Movies, Colors Bangla, Colors Bangla Cinema, Star Kiran- setting trends and redefining regional entertainment. At the core, the team drives creative vision and content strategy by blending compelling storytelling with sharp audience insights and business impact. From fiction and non-fiction to marquee events, we create high-impact content that resonates with viewers and delivers market leadership. Working closely with production houses, writers, marketing, and commercial teams, we operate in a fast-paced, high-energy environment- constantly innovating, pushing boundaries, and shaping the future of content.

About the Role:

The incumbent will lead marketing vision, communication strategy and branding for Colors Bangla and Colors Bangla Cinema driving impactful storytelling across on-air and integrated platforms. This role is central to shaping how audiences engage with our channel’s content, ensuring that all promotional output is compelling, consistent, and aligned with the brand identity. Operating in a fast-paced, high-energy environment, the incumbent will lead a team of creative professionals to deliver innovative campaigns that maximize reach, engagement, and brand recall.

Key Responsibilities:

• Design and implement the annual Marketing and Communication Plan for the channel brand and its programming line-up across allocated shows and slots.

• Lead marketing strategy and drive all impact campaigns, show launches, sustenance initiatives, and integrated promotional activities to grow channel reach, engagement, and viewership.

• Conceptualize and execute large-scale as well as micro-level brand activations, on-ground IPs, audience engagement initiatives, and experiential campaigns across markets.

• Lead end-to-end IP design and execution for channel-led properties, events, cultural integrations, and branded experiences in collaboration with internal and external stakeholders.

• Develop and drive influencer marketing campaigns, creator collaborations, and digital-first audience engagement strategies to strengthen brand visibility and youth connect.

• Drive digital marketing initiatives across social media, performance marketing, content amplification, and audience engagement platforms to maximize campaign impact and recall.

• Oversee the creation of on-air promos that effectively highlight show concepts, characters, and key narratives

• Lead the development and execution of day-to-day communication including brand campaigns, launches, programming initiatives, and channel packaging

• Plan and manage the marketing and OAP budget of the channel, along with all creative, media, digital, and activation agencies associated with the brand.

• Build and maintain strong working relationships with production houses, creative partners, agencies, and external stakeholders to ensure seamless execution and alignment with business objectives.

• Map and understand consumer behavior through deep collaboration with the Insights team to identify the right communication levers based on audience feedback and content performance.

• Lead, inspire, and manage a team of marketing professionals, promo producers, editors, copywriters, and motion graphic artists to deliver high-quality campaigns from concept to execution

• Ensure all creative output maintains high production standards, adheres to brand guidelines, and is delivered within timelines and budgets

• Collaborate cross-functionally with Programming, Ad Sales, Brand Solutions, and PRS teams to deliver integrated and impactful campaigns

• Deliver promotional assets for brand partnerships, sponsorships, and non-traditional revenue opportunities

• Monitor and analyze campaign effectiveness, incorporating insights to continuously improve creative output

• Drive innovation in storytelling formats, promo styles, and audience engagement techniques and branded content integrations

• Ensure alignment between on-air promotions and overall brand positioning

• Own all programming and channel-related communication across TV, print, digital, radio, on-ground, and integrated platforms for allocated shows and slots, including:

• Brand Marketing

• Impact Campaigns

• Sustenance Campaigns

• PR

• Digital Marketing

• Ground Activations & Events

• Stay updated on industry trends, audience preferences, and competitive content strategies

Performance Measures:

• Achievement of reach and viewership targets for shows and campaigns

• Effectiveness and impact of promotional campaigns (engagement, recall, ratings uplift)

• Consistency and quality of creative output across all communication touchpoints

• Timely delivery of campaigns within approved budgets

• Success of cross-functional collaboration and campaign execution

• Contribution to revenue through branded content and partnerships

• Innovation and originality in creative executions

• Team productivity, engagement, and retention

Personal Attributes:

• Inspirational leader with the ability to motivate and guide teams

• High energy, assertive, and driven to achieve excellence

• Ability to perform under pressure and manage tight deadlines effectively

• Agile and adaptable in a fast-paced, dynamic environment

• Strong collaborative mindset and team orientation

• Confident communicator with strong interpersonal presence

• High level of ownership, accountability, and resilience

• Passionate about content, entertainment, and audience engagement

About Us:

Perched firmly at the nucleus of spellbinding content and innovative technology, JioStar is a leading global media & entertainment company that is reimagining the way audiences consume entertainment and sports. Its television network and streaming service together reach more than 750 million viewers every week, igniting the dreams and aspirations of hundreds of million people across geographies.

JioStar is an equal opportunity employer. The company values diversity and its mission is to create a workplace where everyone can bring their authentic selves to work. The company ensures that the work environment is free from any discrimination against persons with disabilities, gender, gender identity and any other characteristics or status that is legally protected.