Associate Director, Digital

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

WHO WE ARE

Touché! has been growing since 1995. We are a media agency powered by Omnicom Media Group, a world leader in marketing communications. Our creativity and passion have enabled us to obtain large national accounts; Numerous provincial, national, and global awards; And the title of agency of the year in Canada in 2015, 2017, 2018, and 2020!

We are continually reinventing ourselves. As media becomes more complex, so does our realm of expertise. We are continually improving our strategy and planning of traditional, digital, and social media. We support our clients in all their media needs, from search engine marketing (SEM / SEO), business intelligence, programming, and distribution!

Touché! has refused to become a "big company, "choosing instead to be a "big start-up." Innovation, collaboration, and passion are our core values, and we care about our employees. We are looking to expand our passionate team.

Touché! is the strength of a network, the agility of a start-up.

WHAT WE ARE LOOKING FOR

This is a senior-level digital strategy role at Touché that combines client management, team leadership, and strategic marketing optimization. The ideal candidate is a digital media expert who can bridge strategy and execution while managing a team of 2+ people.

Key Responsibilities
Strategic & Client-Facing:
Develop and communicate holistic digital strategies aligned with client business objectives
Serve as a strategic consultant for Search, Social, and Programmatic channels
Manage client budgets and provide media optimization guidance
Conduct analytics, performance tracking, and deliver actionable insights
Team & People Management:
Lead, mentor, and develop junior team members
Manage training and best practices across the team
Conduct performance reviews and establish professional goals
Foster team motivation and collaboration
Business & Analytics:
Translate optimization metrics into business impact
Track KPIs and competitive/industry trends
Ensure data accuracy and reporting quality across all accounts
Develop thought leadership and POVs for the agency
Cross-functional Collaboration:
Partner with internal teams, vendors, and agency partners
Participate in corporate initiatives and industry events

WE WANT TO KNOW YOU IF YOU HAVE :
- A collaborative, results-driven digital media professional who enjoys both strategic thinking and hands-on optimization work.
- Management Experience:
5+ years in a management role; must be comfortable managing a team of 2 or more employees.
Must love managing and leading a team of passionate and dedicated media professionals across digital areas.
Comfortable with senior leaders to understand and facilitate client, agency and business requests.
Understanding of client/agency finance process; client billing and employee hours.
Must follow agency process to support/push continued adherence to facilitate workflow and manage expectations.
- Media Experience:
7+ years digital media, including buying, trafficking, analysing and optimizing.
Strong knowledge of Display, Programmatic, Social Media, SEM, and other shopping models in the digital age.
Must be proficient in media terminology, media math, and reach and frequency calculations.
Additional skill sets would include Attribution Modelling, working experience or knowledge of Data Management Platforms, etc.

CAD 80,000.00 - CAD 90,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in-office attendance.

Omnicom is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we’re focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us—we look forward to getting to know you. We will process your personal data in accordance with our Recruitment Privacy Notice.

Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice/