Associate Director, International Marketing & Commercial Operations, Oncology
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What you'll do
- Prepare for exceptional Global brand launch that includes a Companion Diagnostic in highly competitive therapeutic area.
- Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
- Identify, analyze and translate product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
- Effectively direct research team efforts in primary research projects and understand the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
- Develop and articulate effective marketing strategies and tactics that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
- Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.
- Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
- Effectively lead projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
- Ensure that regulatory and compliance guidelines are followed.
What they're looking for
- Outstanding interpersonal skills and the ability to work in a fast paced environment.
- This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners.
- Strong business writing and oral communication skills with experience in presentation development are required.
- Outstanding social skills with emphasis on leadership, relationship development and influence skills.
- Strong attention to detail - ensures accuracy of communications.
- Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
- Achieve results through people (matrix organization).
- Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results.
- Ability to engage with and motivate Area and Affiliate Brand Team leaders.
- Willingness to travel at least 15%
- Bachelor's degree in Marketing or related field.
Nice to have
- MBA desired.
- Advanced experience in Sales and Marketing is desired.
- Proven expertise in interpersonal change management and culture change is strongly preferred.
- 3-5 years of oncology experience is desired.
- Examples of impactful digital tactics are encouraged.
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
- Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD)
- Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Company Description
About AbbVie
AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.
Job Description
Reporting to the Director, Brand Team Lead, Oncology, this position supports the development and execution of the marketing strategies and tactics at the Global, Areas, and Country-Affiliate level. The candidate will collaborate and engage with a matrixed team, which includes (but not limited to): market access, medical affairs, finance, regulatory, legal, supply operations, health economics, clinical development, R&D, public affairs, medical and regulatory review, patient relations, business insights, OEC, and sales training.
This role requires a highly motivated, team-oriented individual who seeks to make a remarkable impact for patients with oncology, the most complex treatment landscape in oncology. This is a great opportunity to: strengthen Global launch experience in a competitive market; introduce the first biomarker therapy. Contribute further growth to an existing multi-blockbuster brand; and collaborate with a stellar team!
Key Responsibilities Include:
- Prepare for exceptional Global brand launch that includes a Companion Diagnostic in highly competitive therapeutic area.
- Collaborate and lead by example with cross functional and cross geographic teams to generate effective brand strategies and tactical plans to deliver business results.
- Identify, analyze and translate product, brand, customer, patient, and relevant information to frame and solve business problems and build effective marketing plans.
- Effectively direct research team efforts in primary research projects and understand the healthcare business environment including familiarity with global markets and payers, distribution channels, and pricing strategies.
- Develop and articulate effective marketing strategies and tactics that provide impact, are executable, easily communicated, and clinically/financially supported for areas of responsibility (product/indication/channel).
- Demonstrate ability to segment a market, select optimal target audiences and position effectively for the target segment.
- Continually evaluate and apply knowledge of the effectiveness (share impact/ROI) and efficiency (expense control) of promotional tactics.
- Effectively lead projects to deliver high-quality work product in a timely fashion to meet deadlines and commitments.
- Ensure that regulatory and compliance guidelines are followed.
- All these responsibilities will strongly contribute to a successful worldwide Launch.
Qualifications
Basic:
- Outstanding interpersonal skills and the ability to work in a fast paced environment.
- This position requires strong leadership competencies, specifically in terms of influence management, effectively gaining consensus for new approaches, leading through ambiguity and effectively handling multiple partners.
- Proven expertise in interpersonal change management and culture change is strongly preferred.
- Strong business writing and oral communication skills with experience in presentation development are required.
- Outstanding social skills with emphasis on leadership, relationship development and influence skills.
- Strong attention to detail - ensures accuracy of communications.
- Skilled at planning, project management, time management, communicating, decision-making, organizational relations.
- Achieve results through people (matrix organization).
- Achieve the respect of peers and management for their level of knowledge, insights, contribution, engagements and delivered results.
- Ability to engage with and motivate Area and Affiliate Brand Team leaders.
- Willingness to travel at least 15%
Education:
- Bachelor's degree in Marketing or related field. MBA desired.
- Advanced experience in Sales and Marketing is desired.
Experience:
- 3-5 years of oncology experience is desired.
- Examples of impactful digital tactics are encouraged.
- Knowledge of applicable regulations and standards affecting Pharmaceutical Products.
- Multiple experiences within commercial pharmaceutical roles (Brand, MHC, Sales, BD, NPD)
- Understanding of attributes of other functional areas and impact of relevant decisions. Knowledge of marketing concepts within strategic planning process.
- Experience and ability to demonstrate financial planning and analysis skills.
- Experience in product launches on a Global level.
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
Company
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