Associate Director - Marketing - 11-16 Years - Mumbai

Associate Director – Enterprise Marketing – 11–16 Years – Mumbai

Are you a strategic B2B marketing professional with strong experience in Enterprise Marketing, Go-to-Market Strategy, Thought Leadership, and Cross-functional Marketing Programs? We are looking for an experienced marketing professional to lead enterprise-wide marketing initiatives, translate business priorities into impactful programs, influence senior stakeholders, and drive strong execution.

Location: Mumbai

Your Future Employer: A leading global analytics, research, and financial services organization, offering an opportunity to lead enterprise-wide marketing initiatives, strengthen market positioning, and work closely with senior stakeholders to support business growth.

Responsibilities:

• Translate business priorities into high-impact enterprise marketing initiatives that strengthen market positioning and support business growth.
• Lead end-to-end marketing programs, from market insights and ideation through strategic planning, execution, and performance measurement.
• Develop compelling marketing narratives by connecting market trends, customer insights, and business objectives, with minimal reliance on external agencies.
• Drive enterprise positioning and go-to-market initiatives, including thought leadership, sales enablement, and strategic client engagement programs.
• Ensure execution excellence and strong program management across multiple marketing initiatives, ensuring timely and high-quality delivery.
• Build trusted partnerships with senior stakeholders and cross-functional teams, aligning marketing priorities with broader business objectives.
• Develop impactful storytelling and marketing propositions that translate complex business and market insights into compelling communication for target audiences.
• Support business growth through strategic client engagement and sales enablement initiatives, ensuring marketing programs are aligned with commercial objectives.
• Operate with a hands-on ownership mindset, balancing strategic thinking with disciplined execution in a fast-paced environment.
• Measure the effectiveness of marketing initiatives and leverage performance insights and business outcomes to continuously improve marketing programs and strengthen market impact.

Requirements:

• 11–16 years of B2B marketing experience, preferably within knowledge-intensive industries such as Financial Services, Research, or Consulting.
• Demonstrated success in leading enterprise-wide or cross-functional marketing initiatives from strategy through execution.
• Strong understanding of B2B Marketing, Enterprise Positioning, Go-to-Market Strategy, Thought Leadership, and Sales Enablement.
• Proven ability to translate business priorities, market trends, and customer insights into compelling marketing programs.
• Strong stakeholder management, strategic thinking, storytelling, and program management capabilities.
• Excellent communication and execution skills with a strong ownership mindset.
• MBA in Marketing, Communications, Brand Management, or a related field from a reputed institution.
• Experience leading Marketing & Communications for a matrixed or multinational organization.
• Ability to manage multiple priorities and deliver high-quality outcomes in a fast-paced environment.

What is in it for you:

• Opportunity to lead enterprise-wide marketing initiatives and shape the organization's market positioning and business growth agenda.
• High-visibility role with exposure to senior leadership, strategic clients, and cross-functional stakeholders.
• Opportunity to drive thought leadership, go-to-market, sales enablement, and strategic client engagement initiatives within a leading knowledge-intensive organization.

Reach Us: If you think this role is aligned with your career, kindly write me an email along with your updated CV on priya.jain@crescendogroup.in for a confidential discussion on the role.

Disclaimer: Crescendo Global specializes in Senior to C-level niche recruitment. We are passionate about empowering job seekers and employers with an engaging and memorable job search and leadership hiring experience. Crescendo Global does not discriminate based on race, religion, colour, origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Note: We receive many applications daily, so it becomes difficult for us to get back to each candidate. Please assume that your profile has not been shortlisted if you do not hear back from us within one week. Your patience is highly appreciated.

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Keywords: Associate Director, Enterprise Marketing, B2B Marketing, Strategic Marketing, Marketing Strategy, Go-to-Market, GTM, Enterprise Positioning, Thought Leadership, Sales Enablement, Strategic Client Engagement, Brand Management, Marketing Communications, Program Management, Financial Services, Research, Consulting, Mumbai Jobs, Marketing Jobs