Associate, Lifecycle Marketing
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What you'll do
- Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.
- Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team
- Leverage existing audiences, personalization, and automation tools to execute campaign and test plans
- Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap
- Own end-to-end execution of UCL campaigns across email and SMS
- Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment
- Support audience leads (UCL and reactivation) in the development of the content calendar, translating strategic priorities into executable campaign plans
- Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact
- Identify optimization opportunities and propose new test ideas based on campaign performance
- Surface actionable insights that inform ongoing first-box conversion strategy
What they're looking for
- Completion of a four-year degree program in a related field
- A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud
- Intermediate proficiency in HTML and CSS
- Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines
- Analytical mindset with excellent attention to detail
- Strong understanding of email marketing fundamentals and lifecycle marketing best practices
- Strong interpersonal skills and a demonstrated track record of enabling repeatable processes
Nice to have
- Strong preference to have experience in AMPscript
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
The Associate, Lifecycle Marketing supports lifecycle marketing initiatives through high-quality email production as well as the execution for Unconverted Lead (UCL) campaigns. This role is critical in translating conversion strategy into precise execution while generating insights that strengthen first-box performance.
Detailed Responsibilities
Lifecycle Email Production
- Build and QA weekly BAU lifecycle emails across UCL, zero-order, referral, reactivation, and others as needed and/or as bandwidth allows.
- Build and deploy A/B test variants using existing capabilities developed by the Lifecycle Marketing Technology team
- Leverage existing audiences, personalization, and automation tools to execute campaign and test plans
- Maintain accurate launch and end dates for all campaigns and make approved content updates according to quarterly roadmap
UCL Campaign Execution, Testing & Optimization
- Own end-to-end execution of UCL campaigns across email and SMS
- Manage segmentation logic, suppression rules, scheduling, and QA to ensure accurate and timely deployment
- Support audience leads (UCL and reactivation) in the development of the content calendar, translating strategic priorities into executable campaign plans
- Support structured reporting for UCL experiments, summarizing lift, performance trends, and business impact
- Identify optimization opportunities and propose new test ideas based on campaign performance
- Surface actionable insights that inform ongoing first-box conversion strategy
This position requires 0% travel
Qualifications
The requirements listed below are representative of the knowledge, skill, and/or ability needed for this role. Reasonable accommodations may be made to enable individuals with disabilities.
- Completion of a four-year degree program in a related field
- A minimum of 2 years of hands-on experience using a marketing automation platform, preferably Salesforce Marketing Cloud
- Intermediate proficiency in HTML and CSS
- Strong preference to have experience in AMPscript
- Ability to manage multiple overlapping campaigns, coordinate cross-functional teams, and meet strict deadlines
- Analytical mindset with excellent attention to detail
- Strong understanding of email marketing fundamentals and lifecycle marketing best practices
- Strong interpersonal skills and a demonstrated track record of enabling repeatable processes
- Completion of a four-year degree program in a related field
More About Us
Perks and benefits
- Candidates can experience Home Chef as a customer - enter promo code PEOPLE30 for $30 off your first order!
- Medical, dental, vision, life and disability insurance available
- Paid holidays, sick time and vacation time
- 401k program
- Flexible spending accounts for qualified medical, dependent care, parking, or transit expenses
How We Work Together
We are humble team players.
We are warm and gracious with team members and customers. We seek feedback to improve ourselves - and respectfully listen to and accept input.
We are pragmatic next-level thinkers.
We come up with novel and unique ideas. We explore new strategies to avoid being constrained by conventional thinking.
We take ownership.
We approach ambiguous problems, prepared to dive in, get curious, and learn more. We are results-driven, always challenging ourselves to exceed goals.
Be at Home at Home Chef
We all show up authentically at Home Chef. Our team includes individuals with a variety of identities, backgrounds, and perspectives. You can trust that you’ll be able to bring your whole self to an inclusive and enjoyable workplace.
We welcome people of all races, colors, religions, national origin or ancestry, sex (including sexual identity), age, physical or mental disabilities, pregnancy, veteran or military status, unfavorable discharge from military service, genetic information, sexual orientation, marital status, order of protection status, citizenship status, arrest record or expunged/sealed convictions, or any other legally recognized protected basis under federal, state, or local law.
Home Chef is committed to the full inclusion of all qualified individuals. As part of this commitment, Home Chef will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, or to receive other benefits and privileges of employment, please contact our People team at hr@homechef.com.
Home Chef offers the base salary range as posted below, with the exact offer depending on factors such as geographic location, experience, skills, and internal equity. While compensation is within the provided range, it is not typical for offers to be made at the upper end. In addition to base salary, Home Chef provides a comprehensive benefits package, including healthcare coverage, 401k match, and paid time off.
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Company
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