Associate Manager - Domestic Marketing

Key Responsibilities

Sales & Business Development

• Develop and execute sales strategies to increase market share and achieve business targets for woven fabrics.
• Identify and develop new customers across apparel, home textile, industrial textile, furnishing, and institutional segments.
• Manage and strengthen relationships with existing customers to enhance business volumes and customer retention.
• Conduct regular market visits and customer meetings to understand market needs and identify growth opportunities.
• Prepare sales forecasts, business plans, and territory-wise growth strategies.

Customer Relationship Management

• Handle customer inquiries, quotations, price negotiations, and order finalization.
• Ensure timely resolution of customer concerns related to product quality, delivery, and service.
• Coordinate with customers regarding product developments, approvals, sample submissions, and bulk order execution.
• Maintain long-term relationships with key accounts and strategic customers.

Market Intelligence & Product Promotion

• Monitor market trends, competitor activities, pricing structures, and emerging customer requirements.
• Provide market feedback to internal teams for new product development and business enhancement.
• Promote woven fabric products through presentations, exhibitions, customer visits, and industry events.
• Support branding and marketing initiatives in the domestic market.

Cross-Functional Coordination

• Coordinate with Production, PPC, Quality, Design, Merchandising, and Logistics teams to ensure timely execution of customer orders.
• Monitor order status and ensure customer commitments are met.
• Support collection and sample development activities based on market requirements.

Reporting & Commercial Management

• Track sales performance against targets and prepare periodic MIS reports.
• Monitor receivables and coordinate with finance teams for timely collections.
• Ensure adherence to company policies, pricing guidelines, and commercial approvals.

Required Skills & Competencies

• Strong knowledge of woven fabrics, textile manufacturing processes, and domestic textile markets.
• Excellent sales, negotiation, and relationship management skills.
• Strong understanding of textile applications, fabric constructions, and market segments.
• Ability to identify business opportunities and convert leads into orders.
• Strong analytical and problem-solving abilities.
• Effective communication and presentation skills.
• Proficiency in MS Excel, PowerPoint, and CRM tools.