Audience Marketing Manager

BISNOW OVERVIEW

Bisnow is the commercial real estate industry's leading, vertically integrated B2B media platform, covering North America, Canada, the UK and Ireland. We serve the CRE industry through award-winning news and publications, renowned events, wide-ranging marketing services, specialized recruitment solutions, and intelligent sales enablement tools.

With 1.7M+ subscribers and 400+ events annually across 47 markets in the U.S., Canada, the UK, Ireland, and the Netherlands, we don't just cover the industry, we help move it forward.

We inform. We connect. We create opportunities that turn into deals. Global mindset. Hyper-local execution.

Audience development is central to Bisnow's continued success. With more than 1.7 million subscribers and 400+ events annually across 47 markets, our audience is the foundation that keeps us the leading voice in commercial real estate; and a strong, well-understood audience pipeline is what keeps us there.

Internally this role is called the Manager, Audience Analytics & Engagement will be an integral part of our organization, sitting within the Marketing department and reporting to the Associate Director of Audience Development. In this role, you'll build a comprehensive view of how our audience discovers, engages with, and grows within the Bisnow ecosystem. Partnering closely with marketing, technology, and the broader audience team, you'll own the metrics that define audience health and translate them into strategies that drive retention, engagement, and growth. You’ll also help shape how we use AI and agentic tools to get this work done. Here, they are becoming core infrastructure, not just a nice to have. You should be an analytical thinker and a strong communicator who thrives moving between high-level strategy and rolling up your sleeves to solve data challenges directly.

You'll spend your time balancing data and strategy by reading the signals across our website, email, and events to figure out what's driving engagement and what isn't, then adjusting your approach based on what's actually moving the numbers. You'll need to translate complex data into clear, actionable direction for stakeholders across the organization, communicating results up, down, and across. You should be ready to bring your own ideas for how to grow and retain our audience, while staying flexible as you test, learn, and iterate on what works.