Ilias-solutions·29 days ago
29 days ago
B2B Digital Marketing Specialist | Brand Awareness Almere, The Netherlands | 32 to 40 hours per week | Hybrid
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What you'll do
- Developing and shaping a cross platform digital strategy that brings structure and consistency across channels.
- Connecting channels so each one amplifies the others, where it makes sense.
- Planning, building and optimizing paid and organic campaigns across LinkedIn and Google Ads.
- Creating channel specific content and designing on brand creatives for LinkedIn, X, Instagram, YouTube and the website.
- Owning and continually improving the ILIAS website, including structure, content and conversion.
- Evolving tracking and reporting to show performance within the constraints of a security sensitive audience.
- Supporting major defense events with pre, during and post event content, often with partners such as Patria.
- Reinforcing ILIAS identity and values through digital channels to attract both customers and talent.
- Collaborating with other marketing team members to provide technical support and digital marketing expertise.
- Partnering with Business Development, Sales, HR and external agencies to align content and approvals.
What they're looking for
- 5 to 8 years of B2B digital marketing experience, working across multiple channels with a track record of measurable improvement.
- A creative marketing mindset and the ability to find new ways to build awareness with a cautious, security conscious audience.
- Strong working knowledge of LinkedIn Ads, Google Ads and Google Analytics.
- Proven experience with campaign management, tracking and A/B testing or CRO.
- The ability to create your own visuals and creatives using tools such as Figma, Canva or Adobe Creative Suite.
- Excellent written communication skills in English. Clear, direct and free of jargon.
- Confidence engaging with senior stakeholders and the ability to guide and advise when needed.
- A structured approach combined with a willingness to do the work yourself.
- Experience with analytics, CMS and website tools, and social platforms.
Nice to have
- A Bachelor's degree in Marketing, Communications, Digital Media or a related field is welcome.
- Marketing to security sensitive audiences is an advantage.
- Experience in defense is welcome.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Opportunity
Your Mission
Build Your Future with ILIAS
Company
Ilias-solutions
Almere, Belgium
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