Brand Calendar Planning Manager - Dunkin
Sign up free to see how well your resume matches this role.
About this role
The Manager of Calendar Planning owns the translation of brand strategy into a cohesive, executable marketing calendar. This role ensures every initiative has a clear job to be done, aligns cross-functional teams against shared priorities, and drives seamless execution from concept through launch. They serve as the connective tissue across teams – bringing clarity, structure, and momentum to how marketing work gets done.
Responsibilities:
Marketing Calendar Stewardship: Owns and maintains the holistic marketing calendar across campaigns, LTOs, partnerships, and brand moments. Ensures the calendar reflects strategic priorities, sequencing, and evolving business needs.
Briefing & Strategic Translation: Translates brand strategy into clear, actionable briefs that define the “job to be done” for cross-functional teams. Ensures alignment on objectives, target audience, channel roles, and success metrics from the start.
Cross-Functional Orchestration: Leads day-to-day cross-functional alignment, including stand-ups and workflow coordination. Directs conversations behind the scenes to surface priorities, remove blockers, and maintain forward momentum.
Communication & Alignment: Serves as the central point of communication across teams to ensure alignment against a shared agenda and “why.” Tailors messaging and approach based on audience, context, and stakeholder needs.
Budget & Prioritization: Supports management of the ad fund to ensure investments align with strategic priorities.��Helps translate prioritization decisions into clear executional support across channels.
Requirements:
4 Year Degree in Marketing, Business or related field
5-7 Years of experience in Brand marketing, integrated marketing, or related field
Strong understanding of marketing channels and how they work together
Exceptional cross-functional leadership and relationship management skills
Strong situational leadership skills; able to adapt approach based on stakeholders and context
Proven ability to influence without direct authority
Extensive experience in strategic briefing
Strong organizational skills with the ability to manage multiple workstreams simultaneously
Excellent communication and stakeholder management skills
Experience in fast-paced, matrixed organizations preferred
Salary: $92, 821 - $137,513 per year
The salary range above represents the low and high end of the salary range for this position. Actual placement within this range will vary based on various factors including but not limited to experience, education, training, and location.
Company
Company facts come from this company's own listings. We only show what the postings themselves carry.