Brand Executive - Pharmaceutical Division (Third Party Contract)
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What you'll do
- Build brand plan for assigned products & execute marketing with Marketing Manager effectively & efficiently.
- Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
- Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
- Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
- Support in developing product training to field force on an ongoing basis.
- Keep Field Force updated on product knowledge and competitor information.
- Review complaints and propose solutions relating to assigned products.
- Collect, compile, verify, analyze data on market trends, consumer behavior and competitor activities to propose market opportunities for product.
- Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
- Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
- Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
What they're looking for
- Bachelor’s degree or equivalent in pharmacy or medical.
- More than 2-3 years experience related in a representative role in the pharma Industry
- Comprehensive industry knowledge
- Communication skill
- Project management skill
- Data analysis
- Customer insight
- Continuous Improvement behavior
- Apply Abbott Capabilities Framework
- Good at English and Vietnamese
- Good knowledge of computer-based programs including spreadsheets and graphics.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
JOB DESCRIPTION:
ABOUT ABBOTT
Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.
WORKING AT ABBOTT
At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to:
- Career development with an international company where you can grow the career you dream of.
- A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.
- A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.
In Vietnam, Abbott’s Established Pharmaceuticals Division has committed to enhance the care of patients. Our products cover several therapeutic areas, including gastroenterology, women health, cardiology, primary care, specialty and food supplement. Our key prescription products include Lipanthyl, Klacid, Duphaston, Drosperin and BetaSerc. Our key over-the-counter products are Duphalac, CG210, Estraceptin, Brufen, Fatig, Surbex. We also have the Influvac vaccine.
ROLES & RESPONSIBILITIES
Summary:
- Develop strategic approach in implementation for brand strategy
- Show excellent execution of marketing activities
- Conduct stakeholder management well
Core Job Responsibilities:
- Build brand plan for assigned products & execute marketing with Marketing Manager effectively & efficiently.
- Develop sufficient promotional materials such as brochures, catalogues, information booklet which are in line with product positioning.
- Cooperate with related partners (in-house or outsource) to do market surveys on promotional programs to understand customer behaviors, perception, and acceptance.
- Evaluate effectiveness of promotion efforts through strictly follow up the execution of promotional programs.
- Support in developing product training to field force on an ongoing basis.
- Keep Field Force updated on product knowledge and competitor information.
- Review complaints and propose solutions relating to assigned products.
- Collect, compile, verify, analyze data on market trends, consumer behavior and competitor activities to propose market opportunities for product.
- Collect, compile, verify, analyze data on product performance and customer feedback and make report to relevant managers.
- Provide information in forecasting market’s product demand, identify potential supply issues, and develop contingency plans.
- Actively assist Marketing team in arranging symposiums, seminars, public education and exhibitions in coordination with field force.
MINIMUM EDUCATION REQUIRED
- Bachelor’s degree or equivalent in pharmacy or medical.
MINIMUM BACKGROUND/ EXPERIENCE REQUIRED
Work Experience:
- More than 2-3 years experience related in a representative role in the pharma Industry
- Comprehensive industry knowledge
Professional skills:
- Communication skill
- Project management skill
- Data analysis
- Customer insight
Behavioral skills:
- Continuous Improvement behavior
- Apply Abbott Capabilities Framework
Language skills:
- Good at English and Vietnamese
Computer skills
- Good knowledge of computer-based programs including spreadsheets and graphics.
The base pay for this position is
N/AIn specific locations, the pay range may vary from the range posted.
JOB FAMILY:
Marketing Support
DIVISION:
EPD Established Pharma
LOCATION:
Vietnam > Ho Chi Minh City : Me Linh Point Tower
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Not specified
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Company
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