Brand Manager

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Hello. We’re Haleon. A new world-leading consumer health company. Shaped by all who join us. Together, we’re improving everyday health for billions of people. By growing and innovating our global portfolio of category-leading brands – including Sensodyne, Panadol, Advil, Voltaren, Theraflu, Otrivin, and Centrum – through a unique combination of deep human understanding and trusted science. What’s more, we’re achieving it in a company that we’re in control of. In an environment that we’re co-creating. And a culture that’s uniquely ours. Care to join us. It isn’t a question.

Key responsibilities

•  Plan and implement the media & activation plan for new campaigns/product launches on the approved marketing strategies aligned for the responsible category/products in the market
• Closely monitor on the market/channel performance, analyze variations from plan and recommend and implement remedial action as appropriate
• Control and optimize marketing expenditure within agreed limits and agreed upon plans
• Execute and evaluate all local marketing activation programs at consumer/trade level including new product launches, creative adaptation, media plan development, consumer campaign etc
• Lead the cross functions collaboration such as sales, trade marketing, regulatory, demand planning, logistic etc. to push through the process to ensure the integrated execution of the plans
• Manage and drive the good quality of agency work for both ATL and BTL activities
• Ensure that internal/external compliance requirements are met for Consumer healthcare Hong Kong, associated policies are developed, deployed and effectively managed/complied with, including but not limited to Code of Conduct, ABAC, Fair Competition and Data Privacy
• Promptly report adverse events received from interaction with customers or consumers during field visit, sales meeting or call, sales events, or other sales activities
• Work collaboratively with cross-functional team, site, Artwork Hub and Artwork Studio to successfully manage and deliver updated artwork / labelling / repacking; manage / coordinate the resolution of technical queries to meet project milestones

Qualifications and skills

Essential

• Bachelor’s Degree in Marketing, Business Administration, or related field
• 5+ years related experience within FMCG / healthcare industry, with proven track record of achievements
• Experienced in new product launch and driving large scaled communication campaign
• Good understanding of modern trade and drug store practice
• Sensitive to OTC market / compliance requirement
• Strategic commercial & analytical thinking expertise
• Proven collaborator, team player and alliance building oriented
• Excellent communicator and active listener
• Candidate with less experience will also considered as Assistant Brand Manager.

Preferred

If you have the following qualifications and/experience, it would be a plus:

• Master’s degree

Diversity, Equity and Inclusion

At Haleon we embrace our diverse workforce by creating an inclusive environment that celebrates our unique perspectives, generates curiosity to create unmatched understanding of each other, and promotes fair and equitable outcomes for everyone.

We’re striving to create a climate where we celebrate our diversity in all forms by treating each other with respect, listening to different viewpoints, supporting our communities, and creating a workplace where your authentic self belongs and thrives.

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

 

 

 

 Job Posting End Date

 

 

2026-10-01

 

 

 

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

 

 

 

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

 

 

 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.