Brand Manager
Pune, IndiaFull-timeSenior · 7-9 years
About this role
About Sellability:
Sellability is on an aggressive and market-redefining growth trajectory with developments including a wide array of residential, commercial and mixed-use. With changing dynamics of the real estate industry, the progressive e vision demands ambitious, meritocratic, and hard- working brand custodians. Projects will demand year-round effort and market activation for sustained brand salience and sales. Project branding, launch, and sustenance brand support and incremental innovations will be a key Marketing mandate to serve INR 5000 CR+ (and growing ) Annual Operating Plan.
Consumer and media understanding, inventory management, Introduction of MARTECH, Campaign Management, Creation and Execution of SOP, preparing and strategizing the AOP, coordination across ATL (media and agency management ) + BTL + Digital activations, PR and Brand Communication, as well as charting out a roadmap across existing performing markets - will be a critical part of the role.
About Role:
We are looking for a creative and execution-driven Brand Manager – Marketing with prior experience in the real estate industry to support brand building, campaign execution, digital marketing initiatives, and market positioning efforts.
The role requires a strong understanding of real estate marketing, brand communication, campaign management, and consumer engagement to strengthen the company’s visibility and market presence.
Brand Management & Marketing Execution
- Support the planning and execution of brand campaigns, marketing initiatives, and promotional activities across digital and offline platforms.
- Ensure consistency in brand communication, positioning, and visual identity across all marketing channels.
- Coordinate with internal teams and external agencies for campaign execution and brand-related activities.
Digital Marketing & Lead Generation
- Assist in executing digital marketing campaigns across social media, Google, Meta, and other performance marketing platforms.
- Monitor campaign performance, lead generation metrics, and marketing ROI.
- Coordinate with sales and business development teams to align marketing efforts with lead generation objectives.
Real Estate Project Marketing
- Support launch campaigns, project branding, site branding, and promotional strategies for real estate projects.
- Develop marketing collateral including presentations, brochures, emailers, advertisements, and promotional content.
- Coordinate project shoots, branding activities, events, and activation campaigns.
Market Research & Competitive Analysis
- Conduct competitor analysis, market research, and customer trend studies to identify opportunities for brand growth and positioning.
- Track industry trends, consumer behavior, and marketing innovations within the real estate sector.
Vendor & Stakeholder Coordination
- Coordinate with agencies, designers, media vendors, production partners, and digital marketing teams for timely campaign execution.
- Ensure adherence to timelines, quality standards, and branding guidelines.
Reporting & Performance Tracking
- Prepare campaign reports, marketing dashboards, and performance analysis reports.
- Track marketing KPIs, lead quality, engagement metrics, and campaign effectiveness.
We’re excited about you because you have:
- 7–9 years of experience in Brand Management, Marketing, or Digital Marketing within the real estate industry.
- Strong expertise in real estate project marketing, campaign management, and brand positioning.
- Experience in digital marketing, performance campaigns, and lead generation strategies.
- Strong communication, presentation, stakeholder management, and creative thinking skills.
- Proficiency in Excel, PowerPoint, CRM platforms, and marketing analytics tools.