Brand Manager Oreo Activation
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What you'll do
- Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives.
- Support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
- Execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans.
- Provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance.
- Develop integrated marketing communications and 360 degree campaigns based on strong understanding of consumer insights, brand strategy and positioning.
- Development and execution of strategies and growth plans to deliver business targets
- Development and execution of brand plans working closely with cross-functional teams incl. Sales, R&D, Manufacturing, Insights and agency partners
- Financial P&L understanding and budget management with accountability for Net Revenue, Gross Margin and NC delivery.
- Understand and build ownership of media planning including execution, review, deployment to deliver brand objectives
- Drive the innovation agendas on the brand to deliver growth for the future
- Drive the Integrated Business Planning to achieve accurate forecasts on the brand
What they're looking for
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
- Financial P&L understanding – accountable for Net Revenue, Gross Margin and NC delivery.
- Drive the Integrated Business Planning process to achieve reliability and accuracy in business forecasts.
- Develop and execute strong marketing communication and activation on the brand.
- Development and execution of brand plans working with cross-functional teams
- Understand and build ownership of media planning and execution
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Collaborating with cross-functional global and regional teams, you implement brand strategy that is aligned with our brand vision to drive sustainable growth and to deliver business objectives. You also support profit and loss management and future business development plans and objectives, including new product development and platform opportunities
How you will contribute
You will work with others to execute the brand strategy for designated brands, develop product and packaging initiatives, implement pricing strategies, and plan and execute integrated marketing communication and media plans. You will also provide recommendations for integrated commercial plans and provide input and support in the development and execution of marketing plans to ensure they meet revenue, profit targets, sharing objectives and monitoring performance. Based on your strong understanding of consumer insights, brand strategy and positioning, you ill help develop integrated marketing communications and 360 degree campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Delivering results
- Marketing preferably in the fast-moving consumer goods sector
- Our brands and business with a clear understanding of our consumers
- Delivering results autonomously and influencing stakeholders
- Analytical skills and a creative mindset—a balance of commercial and strategic acumen
- Presenting a story in an inspiring and convincing manner
- Project management from design to completion with an action orientation
More about this role
What you need to know about this position:
What extra ingredients you will bring:
What you need to know about this position:
Brand Management for Oreo requires development of strong marketing communication and activation.
· Development and execution of strategies and growth plans to deliver business targets ·
.Development and execution of brand plans working closely with cross-functional teams incl. Sales, R&D, Manufacturing, Insights and agency partners
· Financial P&L understanding and budget management with accountability for Net Revenue, Gross Margin and NC delivery.
· Understand and build ownership of media planning including execution, review, deployment to deliver brand objectives
· Drive the innovation agendas on the brand to deliver growth for the future
· Drive the Integrated Business Planning to achieve accurate forecasts on the brand
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
-Financial P&L understanding – accountable for Net Revenue, Gross Margin and NC delivery.
-Drive the Integrated Business Planning process to achieve reliability and accuracy in business forecasts.
-Develop and execute strong marketing communication and activation on the brand.
-Development and execution of brand plans working with cross-functional teams
-Understand and build ownership of media planning and execution
Drive the innovation agendas on the brand to deliver growth for the future
Education / Certifications:
Job specific requirements:
Understand and build ownership
Travel requirements:
Work schedule:


Within Country Relocation support available and for candidates voluntarily moving internationally some minimal support is offered through our Volunteer International Transfer PolicyBusiness Unit Summary
Mondelez India Foods Private Limited (formerly Cadbury India Ltd.) has been in India for over 70 years, making sure our mouth-watering and well-loved local and global brands such as Cadbury chocolates, Bournvita and Tang powdered beverages, Oreo and Cadbury Bournvita biscuits, and Halls and Cadbury Choclairs Gold candies get safely into our customers hands—and mouths. Headquartered in Mumbai, the company has more than 3,300 employees proudly working across sales offices in New Delhi, Mumbai, Kolkata and Chennai and in manufacturing facilities at Maharashtra, Madhya Pradesh, Himachal Pradesh and Andhra Pradesh, at our global Research & Development Technical Centre and Global Business Hub in Maharashtra and in a vast distribution network across the country. We are also proud to be recognised by Avatar as the Best Companies for Women in India in 2019 – the fourth time we’ve received this award.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
RegularBrand & Portfolio ManagementMarketingCompany
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