Brand Manager Primadonna (Temporary assignment)

About Van de Velde

Introduction

Van de Velde is an ambitious and international company with over 100 years of experience in designing and producing premium lingerie brands such as Marie Jo, Primadonna, and Sarda. Join a passionate and professional team of more than 1,500 colleagues across the globe. As a publicly listed company for over 25 years, Van de Velde continues to grow and innovate in the world of premium lingerie.

Our mission: We ignite the power in women.

At Van de Velde, our people have always been at the heart of everything we do. We strongly believe in the strength and potential of individuals, and in the power of women in particular. This belief is reflected in the way we engage with our employees, our consumers, and women in society.

We are driven by Passion | We breathe Quality | We are Authentic | We focus on Consumers and Customers | We are Entrepreneurial | Together we are Stronger.

We are looking for a colleague who can help us grow, shares our values, and is eager to build strong relationships with our customers. Are you ready to make a positive impact? Take the next step in your career and join Van de Velde Lingerie!

Brand Manager Primadonna (Temporary Assignment)

Shape the future of an iconic international brand

Are you a marketing professional who combines strategic thinking with flawless execution? Do you thrive in a dynamic environment where creativity, data, consumer insights and collaboration come together? And are you ready to contribute to the growth of one of Europe's leading premium lingerie brands?

At Van de Velde, we're looking for a Brand Manager Primadonna who will play a key role in bringing our brand strategy to life across multiple markets and channels. Working closely with the Senior Brand Manager, you'll ensure that Primadonna continues to inspire and connect with women around the world through impactful campaigns, compelling consumer experiences and meaningful brand activations.

 

Your role

As Brand Manager, you are responsible for executing the global marketing strategy for Primadonna and translating it into powerful 360° campaigns across all consumer touchpoints. You act as the central connector between Marketing, Digital Commerce, Sales, Design, Communication and external partners to ensure a consistent and impactful brand experience.

You combine ownership, commercial insight and strong stakeholder management skills to successfully drive projects from strategy to execution.

 

What you'll do

Drive inspiring 360° brand campaigns

• Support the development and execution of the global marketing plan for Primadonna.

• Lead the implementation of integrated marketing campaigns across wholesale, retail and digital channels.

• Coordinate activations across websites, paid media, social media, email marketing, PR and community platforms.

• Develop and manage the direct-to-consumer marketing calendar.

• Translate global marketing strategies into market-specific activation plans where needed.

• Ensure a seamless implementation of campaigns across all consumer touchpoints.

 

Elevate the consumer journey

• Continuously improve and optimize the consumer journey across digital touchpoints, with a strong focus on the brand website.

• Translate business and consumer needs into clear roadmaps and action plans.

• Ensure consistent brand messaging and brand identity across all digital platforms.

• Work closely with the Digital Commerce team to enhance the user experience and support business growth.

• Identify opportunities to strengthen customer engagement through always-on optimizations and initiatives.

 

Turn insights into action

• Monitor campaign performance and analyse results to identify opportunities for improvement.

• Gather insights from consumer behaviour, market trends, competitors and product performance.

• Translate data into actionable recommendations and concrete business initiatives.

• Share learnings across teams and help shape future communication and marketing activities.

 

Build strong partnerships

• Collaborate closely with Sales, Design, Digital Commerce, Trade Marketing, Communication and Supply teams.

• Act as the key point of contact for brand activations across countries and departments.

• Align marketing initiatives with commercial objectives and local market insights.

• Build strong relationships with external agencies and strategic partners.

 

Track and grow the business

• Monitor sell-in and sell-out performance and evaluate business results against agreed KPIs.

• Assess campaign effectiveness and ROI.

• Use data-driven insights to continuously improve marketing performance and support future brand decisions.

 

Who are you?

We're looking for a hands-on and commercially minded marketing professional who enjoys taking ownership and making things happen.

You bring:

• A master's degree or equivalent experience in Marketing, Business, Communication or a related field.

• 3 to 5 years of relevant experience in brand management, marketing, campaign management or a comparable role.

• Experience managing integrated marketing campaigns across online and offline channels.

• Strong project management skills and the ability to handle multiple priorities simultaneously.

• Excellent analytical skills and a passion for translating insights into action.

• A strong sense of ownership and accountability.

• The ability to work independently, while building effective relationships across diverse teams.

• A mature and confident communication style, enabling you to engage with stakeholders at all levels.

• A proactive mindset and a natural drive to improve processes, campaigns and customer experiences.

• Fluent Dutch and English language skills (written and spoken) are a requirement.

 

What we offer

At Van de Velde, you'll join an ambitious international company with strong brands, passionate colleagues and a clear focus on growth and innovation.

In return, we offer:

• The opportunity to work on an internationally recognised premium brand.

• A highly visible role with impact across multiple markets and channels.

• Close collaboration with experts across marketing, digital, communication, design and sales.

• A culture that values initiative, entrepreneurship and collaboration.

• An inspiring work environment where your ideas can make a real difference.

This position is offered as a full-time temporary assignment. We are open to different forms of collaboration and welcome applications from both employees and freelancers. The exact contract arrangement can be discussed based on experience and mutual fit.

 

Ready to make an impact?

Join us and help shape the future of Primadonna through inspiring campaigns, exceptional consumer experiences and strong international brand building.

We'd love to hear from you.