Teaxpress·5 days ago
5 days ago
Brand Marketing Associate
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What you'll do
- Identify, shortlist, and reach out to relevant influencers and content creators (micro and mid)
- Manage influencer relationships, briefs, negotiations, and deliverables
- Track campaign performance and ROI from influencer collaborations
- Build and maintain a pipeline of creators aligned with the brand's voice and audience
- Plan, create, and manage the content calendar across platforms (Instagram, YouTube, etc.)
- Write captions, manage community engagement, and monitor trends relevant to the brand
- Track key social metrics and turn insights into better content
- Experiment with new formats and ideas to keep the brand's social presence fresh
- Feature on-camera for ads, reels, educational content, product shoots and awareness videos
- Basic editing for social-first formats (reels, stories, posts)
- Coordinate with our photographers/videographers and external agencies when needed
- Support and independently drive marketing projects — launches, campaigns, collaborations, etc
What they're looking for
- 1 to 3 years of experience in influencer marketing, content, social media, or brand roles (D2C/FMCG/lifestyle brand experience is a plus)
- Hands-on experience creating and shooting content on the go
- Prior experience working with influencers/creators
- Strong written communication and an eye for aesthetics/brand consistency
- Ability to manage multiple projects simultaneously with minimal supervision
Nice to have
- A genuine interest in tea, food, or lifestyle content is a bonus
- Experience with paid social or influencer marketing campaign with existing networks
- On-camera exposure as a brand spokesperson or creator
- Basic knowledge of Meta/Instagram analytics
- Prior experience in a startup or fast-paced D2C environment
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
About the Role:
This is a rare, all-round marketing opportunity — perfect for someone who wants to build real, hands-on experience across influencer marketing, social media, content creation, and brand projects, all in one seat. You won't just be executing tasks; you'll be shaping how Teabox shows up online, working closely with the marketing team, and picking up skills that typically take years to gather across different roles.
If you're someone who wants to learn fast, take ownership early, and see your work go live and make an impact — this role is built for you.
Key Responsibilities:
1. Influencer Marketing
- Identify, shortlist, and reach out to relevant influencers and content creators (micro and mid)
- Manage influencer relationships, briefs, negotiations, and deliverables
- Track campaign performance and ROI from influencer collaborations
- Build and maintain a pipeline of creators aligned with the brand's voice and audience
2. Social Media
- Plan, create, and manage the content calendar across platforms (Instagram, YouTube, etc.)
- Write captions, manage community engagement, and monitor trends relevant to the brand
- Track key social metrics and turn insights into better content
- Experiment with new formats and ideas to keep the brand's social presence fresh
3. Content Creation & Shooting
- Feature on-camera for ads, reels, educational content, product shoots and awareness videos
- Basic editing for social-first formats (reels, stories, posts)
- Coordinate with our photographers/videographers and external agencies when needed
4. Marketing Projects
- Support and independently drive marketing projects — launches, campaigns, collaborations, etc
- Coordinate across teams (design, e-commerce, sales) to execute projects on time
- Manage timelines, budgets, and vendor coordination for assigned projects
What We're Looking For:
- 1 to 3 years of experience in influencer marketing, content, social media, or brand roles (D2C/FMCG/lifestyle brand experience is a plus)
- Hands-on experience creating and shooting content on the go
- Prior experience working with influencers/creators
- Strong written communication and an eye for aesthetics/brand consistency
- Ability to manage multiple projects simultaneously with minimal supervision
- A genuine interest in tea, food, or lifestyle content is a bonus
Good to Have:
- Experience with paid social or influencer marketing campaign with existing networks
- On-camera exposure as a brand spokesperson or creator
- Basic knowledge of Meta/Instagram analytics
- Prior experience in a startup or fast-paced D2C environment
Why Join Us:
- Own real projects from day one — not just support work
- Work directly with a growing D2C Tea brand, with visibility across functions
- Build a versatile, multi-skill marketing profile — influencer, social, content, and project management, all at once
- A fast-paced environment where good ideas move quickly from concept to execution.
Company
Teaxpress
Siliguri, India
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