Brand Marketing Manager, Educator Social
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What you'll do
- Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation.
- Oversee agency partners and creators in the ideation/production of short-form video content spotlighting AI use cases, and manage content approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation.
- Architect and scale ambassador programs by sourcing, briefing, and managing a roster of creators to produce co-created campaigns.
- Partner across Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance.
- Partner with the measurement agency to analyze full-funnel performance metrics—including Social Health Index (SHI), engagement rates, sentiment, brand lift—and report insights to optimize creative strategies and demonstrate impact.
What they're looking for
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
- Experience managing marketing budgets and managing cross-functional or cross-team projects.
- Experience building and developing social channels from inception, including paid boosting and agency management.
Nice to have
- Experience scouting, briefing, and managing influencer partnerships through formal brand safety vetting.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Familiarity with educator culture, classroom dynamics, and education social trends.
- Ability to synthesize social metrics and sentiment data into actionable insights for creative iteration and executive reporting.
- Passion for generative AI tools and the ability to translate technical features into teacher solutions.
- Exceptional storytelling and working in an evolving organizational landscape.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
The educators marketing team is dedicated to empowering teachers and learning communities worldwide by connecting them with Google’s ecosystem of education and AI tools. We are seeking a creative, culturally attuned, and strategic social professional to manage the launch, growth, and ongoing strategy of the dedicated Google for Education channel, and scale out and think about the right content across our other social channels.
The educator community on social channels is one of the most vibrant, peer-driven spaces online. In this role, you will bridge the gap between impactful AI capabilities and real classroom workflows. You will produce and orchestrate authentic, relatable, peer-to-peer short-form video content that demystifies AI, showcases practical time-saving classroom hacks, and drives teacher advocacy and product adoption globally.
As the Social Lead on the educators marketing team, you will serve as the primary brand storyteller and short-form video strategist, driving organic audience growth, community engagement, and creator partnerships across our Google for Education (GfE) social channels. In this role, you will direct end-to-end content development, social editorial planning, and agency collaboration to translate product innovations into authentic, creator-first short-form video campaigns. Operating as our dedicated Social Lead, you will execute full-funnel social marketing strategies that enhance brand favorability, cultivate peer-to-peer advocacy, and turn emerging cultural trends into measurable community adoption.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Individual pay is determined by factors including job-related skills, experience, and relevant education or training.US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Learn more about benefits at Google.
Responsibilities:
- Lead end-to-end channel strategy, editorial calendar, and day-to-day operations for short-form video platforms and other channels, aligning platform-native positioning, paid boosting, and budget allocation.
- Oversee agency partners and creators in the ideation/production of short-form video content spotlighting AI use cases, and manage content approvals, creative direction, community engagement, trend-reactive discussions, and brand-safe moderation.
- Architect and scale ambassador programs by sourcing, briefing, and managing a roster of creators to produce co-created campaigns.
- Partner across Product Marketing, Brand Social, PR, Legal, and external agency teams to ensure brand safety and compliance.
- Partner with the measurement agency to analyze full-funnel performance metrics—including Social Health Index (SHI), engagement rates, sentiment, brand lift—and report insights to optimize creative strategies and demonstrate impact.
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in social media marketing, digital brand strategy, creator/influencer program management, or product marketing.
- Experience managing marketing budgets and managing cross-functional or cross-team projects.
- Experience building and developing social channels from inception, including paid boosting and agency management.
Preferred qualifications:
- Experience scouting, briefing, and managing influencer partnerships through formal brand safety vetting.
- Experience utilizing AI productivity tools to solve complex, multi-layered problems and streamline business or development workflows.
- Familiarity with educator culture, classroom dynamics, and education social trends.
- Ability to synthesize social metrics and sentiment data into actionable insights for creative iteration and executive reporting.
- Passion for generative AI tools and the ability to translate technical features into teacher solutions.
- Exceptional storytelling and working in an evolving organizational landscape.
Company
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