Brand Marketing Specialist (Social) - UGG
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About this role
At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
The Role:
As Brand Specialist, Social, you will lead the organic social media and community-building strategy for UGG’s owned channels across EMEA. Reporting to the Assistant Manager, Social, you will manage our social media agency, ensure brand consistency across channels, and partner with cross-functional teams to deliver high-performing, scalable creative. You will act as a guardian of UGG’s global and EMEA brand standards, while identifying and sharing emerging social trends and opportunities.
You will drive a consistent brand voice and visual identity, educate stakeholders on key UGG pillars, and ensure all activations are on-brand. Working closely with paid media, content, and cross-functional teams, you will shape strategic social plans and deliver impactful campaigns.
Your Impact:
Own the relationship and day-to-day operations with our social media agency
Develop and execute always-on and seasonal organic social media strategies, including community management
Collaborate with paid media and content teams to deliver clear content recommendations and strategic briefs
Ensure social media plans align with broader brand objectives and key product marketing strategies
Care for the brand by applying social media guardrails and compliance considerations
Support the team with regular reporting, analysis, and optimisation of social activity
Lead training and guidance on social media innovation and opportunities for stakeholders
COME AS YOU ARE
We celebrate diversity—of your background, your experiences, and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.
Who You Are:
You are highly organised, data-driven, and creative, with a strong understanding of brand consumer eco-systems
You’re comfortable managing multiple projects and collaborating across teams and agencies
You understand the importance of consistency in brand messaging and consumer journey
You have excellent communication and presentation skills, able to influence and drive buy-in
We would Love to Hear from People with:
Advanced experience in social media roles within commercial brands or agencies
Experience with Asana or similar project management tools is a plus
Proven ability to work on performance-driven social campaigns in collaboration with paid media teams
Strong understanding of how creative drives performance at scale across paid and organic channels
Experience in analysing content performance and translating insights into strategic action
Background in fashion, lifestyle, or premium brands - is a bonus
What We Will Give You:
Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
27 Days Holidays + Bank Holidays & some time away from work – on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
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