Brand & product marketing..

Role - Senior Manager - Brand & Product Marketing
Reporting to - Vice President-Marketing & Communications
Department - Brand & Communications
Function - Marketing & Communications
Location - Gurgaon Role Overview: This is an end-to-end marketing role with responsibility for building demand, consideration and enrolments across the professional programs portfolio. The mandate spans consumer insights, product positioning, brand strategy, go-to-market planning, integrated campaigns, media, digital acquisition, CRM and lifecycle marketing. We are looking for someone who has previously owned a product, category or portfolio and can connect consumer understanding with commercial outcomes. The person should be equally comfortable developing a consumer proposition and creative brief as reviewing media performance, lead quality, CRM journeys, conversion and marketing efficiency. The role is ideal for a strategic yet hands-on marketer who understands the complete consumer funnel and can bring specialist teams together behind one integrated marketing and business strategy. Principal Accountabilities & Responsibilities

• Product Portfolio Ownership
• Consumer Insights & Market Intelligence
• Brand Strategy, Positioning & Communication
• Go-to-Market & Product Launches
• Full-Funnel Marketing & Business Performance
• Cross-functional & Agency Leadership

Skill and Ability Requirements

*Strong 360-degree marketing orientation with a clear understanding of how brand, media, digital acquisition, content, CRM and conversion work together.
*Consumer-first thinking with the ability to identify motivations, barriers, anxieties and behavioural triggers and translate them into marketing action.
*Strong product marketing capability with the ability to translate product features and academic propositions into differentiated consumer benefits and RTBs.
*Full-funnel thinking - comfortable moving between awareness and brand metrics and business metrics such as leads, qualified leads, applications, conversion and enrolments.
*Strong working knowledge of media strategy, digital channels, audience targeting, channel roles, campaign optimisation and performance metrics.
*Strong understanding of CRM, segmentation, nurture journeys, lifecycle communication, personalisation and conversion.
*Strong brand and creative judgement across positioning, communication hierarchy, creative strategy, content and campaign execution.
*Proven GTM capability - able to take a product from insight and proposition through launch, optimisation and scale.
*Ability to lead cross-functional teams and challenge specialist partners constructively while maintaining accountability for the overall outcome.
*Self-driven, proactive and hands-on, with the ability to take end-to-end ownership in a fast-moving environment.
Qualification
*Bachelor's degree in Marketing, Business, Communications or a related discipline.
*MBA or postgraduate qualification preferred. Experience
*10+ years of marketing experience, with significant experience owning a product, category or consumer business.
*Proven 360-degree marketing experience spanning brand strategy, consumer marketing, media, digital acquisition and CRM/lifecycle marketing.
experience15

working at a client of randstad india

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