Baypure·2 months ago
2 months ago
Brand &Strategy
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About this role
Job Description – Brand & Strategy
Location: Bangalore – HSR Layout
Role Type: Full-time
Reports To: Marketing Head / Founder
About the Role:
We are looking for a strategic and insight-driven Brand & Strategy professional to shape and drive Deconstruct’s brand growth. This role will own brand positioning, new product development support, consumer insights, and integrated marketing campaigns, ensuring strong brand health, relevance, and business impact in the skincare space.
Key Responsibilities:
Drive overall brand strategy, positioning, and messaging aligned with business goals
Support new product development through market research, trend analysis, and consumer insights
Conceptualize and execute integrated marketing campaigns across digital, PR, influencer, and social platforms
Track and improve brand health metrics such as awareness, engagement, and perception
Conduct competitive and consumer research to identify growth opportunities
Oversee content, communication, and storytelling across channels
Measure campaign performance, ROI, and share actionable insights with leadership
Coordinate cross-functionally with product, design, PR, media teams, and external agencies
Ensure brand consistency, claims accuracy, and regulatory compliance across all marketing assets
Key Skills & Requirements:
3+ years of experience in brand management, marketing strategy, or new product development
Experience in FMCG, beauty, skincare, or wellness preferred
Strong analytical and consumer-insight-driven mindset
Hands-on experience with digital marketing, influencer marketing, PR, and SEO
Excellent project management and stakeholder management skills
Proficiency in MS Office and data-driven marketing tools
Passion for skincare, beauty, and building strong brands
What We Offer:
Compensation: Competitive salary with performance-based incentives.
Growth Opportunity: A chance to be at the forefront of scaling a high-potential skincare startup and contribute directly to its success.
Culture: An empowering, collaborative work environment that values innovation, impact, and growth.
Company
Baypure
Bengaluru, India
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