PNC Financial Services·27 days ago
27 days ago
Business Analytics Lead - Digital Marketing Analytics
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About this role
Join us as a Business Analytics Lead in Digital Marketing Analytics, where you will drive measurement and optimisation initiatives to enhance digital marketing effectiveness. Lead measurement strategies, analyse campaign performance, and develop actionable insights. Ideal for candidates with advanced analytics expertise and experience in digital marketing.
Skills
- advanced analytics
- sql
- experiment design
- a/b testing
- marketing analytics
- data science
- hypothesis testing
- power analysis
- causal measurement
- large dataset analysis
- business intelligence
- dashboard development
- data visualization
- media analytics
- web analytics
- customer analytics
- marketing technology
- adobe analytics
- presentation skills
- stakeholder management
- mentoring
- consulting
- strategic planning
- performance metrics
- digital marketing channels
- adobe experience platform
- sa360
- cm360
- google ads
Company
PNC Financial Services
Pittsburgh, United States of America
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