Business Development Executive - Account Based Marketing

About the Role

Key Responsibilities

• Research and identify target accounts, key decision-makers, and business opportunities.
• Execute personalized ABM campaigns through LinkedIn, email, cold calling, and other outbound channels.
• Generate qualified meetings and sales opportunities for the business development team.
• Build and nurture relationships with CXOs and key stakeholders across target industries.
• Coordinate client meetings, discovery calls, demos, and follow-ups with internal and external stakeholders.
• Support and participate in industry events, conferences, webinars, and networking activities to generate business opportunities.
• Collaborate with marketing and technical teams to create account-specific outreach strategies and value propositions.
• Maintain an accurate sales pipeline, CRM records, and activity reports.
• Achieve monthly targets for outreach, meetings, pipeline generation, and qualified opportunities.

Required Skills & Experience

• 3–4 years of experience in Business Development, Lead Generation, or Account-Based Marketing within an IT services company.
• Strong experience in outbound prospecting, account research, and personalized outreach.
• Excellent written and verbal communication, presentation, and negotiation skills.
• Hands-on experience with LinkedIn Sales Navigator, CRM platforms, and sales engagement tools.
• Ability to build relationships with international clients and manage multiple strategic accounts.
• Self-motivated, target-driven, and capable of working independently.

Preferred Qualifications

• Domain experience in Insurance, Real Estate, EdTech, Logistics, E-commerce, or Healthcare.
• Experience selling AI, Data Engineering, Cloud, Custom Software Development, Digital Transformation, or SaaS solutions.
• Exposure to international markets such as the US, Europe, Australia, or the Middle East.

Additional Requirements

• Willingness to work flexible shift timings based on client and business requirements.
• Passion for networking, relationship building, and driving business growth through strategic outreach.