Business Development Lead
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What you'll do
- Create in conjunction with the Executive Director and Sales and Marketing Manager, a business development plan targeting external stakeholders, which positions the hospital and services within the catchment areas to drive market share growth.
- Accountable for the identification of key local referrer accounts by analysing current growth, strategic importance and impact, and future potential from a range of internal and external data sources.
- Establish and develop strong relationships with GP practices, physiotherapy practices and other referrals sources including local Primary Care Networks, Optometrists and SME’s.
- Identify and participate in initiatives to increase market share and enhance the hospital’s reputation with referral sources.
- Use data and insights to plan and deliver tailored engagement strategies that increase referrals and revenue from existing and new practices.
- Coordinate and deliver a range of referrer engagement activities, including practice visits, educational events, hospital tours and webinars.
- Identify referrer practice needs and collaborate with internal teams to enhance the overall referral journey by acting as the main point of contact.
- Collaborate with hospital marketing team to develop and deliver targeted collateral and digital campaigns plus maintain active communication through newsletters and social media channels.
- Develop mechanisms to deliver insight and feedback received on hospital performance and referrals trends to enable continuous improvement.
What they're looking for
- Degree educated or equivalent professional qualification.
- Experience gained in an influencing role within healthcare or related b2b environment.
- Key Account Management experience including stakeholder engagement.
- Experience of customer relations management / business to business sales.
- Proven ability to thrive in a cross functional environment.
- Proven influencing and sales skills.
- Strategic and tactical thinking with strong negotiation and influencing skills.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Business Development Lead
The London Independent Hospital
37.5 Hours & Permanent
Salary: Up to £50,000.00 per year (depending on level of experience, training and qualification)
The London Independent Hospital in Stepney Green is part of Circle Health Group, Britain's leading provider of independent healthcare with a nationwide network of hospitals & clinics, performing more complex surgery than any other private healthcare provider in the country.
We have an opportunity for a Business Development Lead to join their team of staff in the Marketing department.
This is a full time role for 37.5 hours a week. The role holder will be required to cover a flexible shift pattern.
Duties of this role include:
- Create in conjunction with the Executive Director and Sales and Marketing Manager, a business development plan targeting external stakeholders, which positions the hospital and services within the catchment areas to drive market share growth.
- Accountable for the identification of key local referrer accounts by analysing current growth, strategic importance and impact, and future potential from a range of internal and external data sources.
- Establish and develop strong relationships with GP practices, physiotherapy practices and other referrals sources including local Primary Care Networks, Optometrists and SME’s.
- Identify and participate in initiatives to increase market share and enhance the hospital’s reputation with referral sources.
- Use data and insights to plan and deliver tailored engagement strategies that increase referrals and revenue from existing and new practices.
- Coordinate and deliver a range of referrer engagement activities, including practice visits, educational events, hospital tours and webinars.
- Identify referrer practice needs and collaborate with internal teams to enhance the overall referral journey by acting as the main point of contact.
- Collaborate with hospital marketing team to develop and deliver targeted collateral and digital campaigns plus maintain active communication through newsletters and social media channels.
- Develop mechanisms to deliver insight and feedback received on hospital performance and referrals trends to enable continuous improvement.
Applicants should meet the following criteria:
- Degree educated or equivalent professional qualification.
- Experience gained in an influencing role within healthcare or related b2b environment.
- Key Account Management experience including stakeholder engagement.
- Experience of customer relations management / business to business sales.
- Proven ability to thrive in a cross functional environment.
- Proven influencing and sales skills.
- Strategic and tactical thinking with strong negotiation and influencing skills.
Salary & Benefits
Circle Health Group is committed to offering competitive starting salaries and access to a wide range of employee benefits, including:
- 25 days holiday per year + bank holidays, increasing to 30 days with service
- Private Pension Scheme
- Private Healthcare Scheme for treatment at our hospitals, covering pre-existing medical conditions
- Friends & Family Hospital Discounts
- Family Friendly policies, including enhanced Maternity, Paternity & Adoption pay
- Non-contributory life insurance
- Staff engagement hub with access to discounts and extensive rewards and voluntary benefits
- Access to resources, tools and services to support your wellbeing
- Employee recognition programmes
- Industry leading training and development opportunities
…and much more!
Circle Health Group is committed to creating a diverse workforce offering inclusive opportunities for all our colleagues. Our definition of diversity goes beyond the established characteristics protected by the Equality Act, as we strive to attract candidates with diverse experiences, backgrounds, identities or expressions, skills, work styles…and more.
We’re passionate about creating an environment where our people can thrive, grow and develop professionally and personally. Our principles and values guide our colleagues to be selfless, compassionate, committed, collaborative, brave, agile, tenacious and creative and are at the core of our purpose and culture.
To find out more about the Circle Health Group Philosophy: https://careers.circlehealthgroup.co.uk/why-circle/our-philosophy
Company
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