Campaign Operations Coordinator
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What you'll do
- Support the execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross-sell campaigns to drive growth
- Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals
- Support lead generation initiatives by coordinating and managing the organization of inbound leads across multiple sources
- Support all marketing email campaigns; list pulls, creation, and scheduling of email programs
- Create Marketo programs and Salesforce campaigns
- Support and oversee webinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post-webinar engagement outreach efforts
- Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process
- Collaborate effectively across teams
- Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more
- Assist with and support database and program hygiene
- Assist with implementation and setup of new marketing technology
What they're looking for
- Bachelor’s degree in marketing, communications, or related field
- 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast-moving environment
- Strong communication abilities; written and verbal
- Ability to take the initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills, the ability to meet deadlines
- Understanding of the Marketing funnel + customer journey
- Experience working with cross-functional teams from concept to project conclusion
Nice to have
- Experience with Salesforce
- Experience with Marketo
- Experience with project management platforms
- High-level of enthusiasm and organizational skills
- Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
ABOUT THIS POSITION
This role will be responsible for supporting the execution of campaigns and initiatives, maintaining the integrity of our data, and identifying areas for optimization. Our ideal candidate is a highly organized, dynamic team player who will help drive growth by supporting cutting-edge marketing strategies. The right person is a self-starter who can toggle between multiple projects simultaneously, in a fast-paced environment, and is able to juggle multiple priorities while staying organized and focused on contributing to our goals. You will regularly support projects spanning multiple Marketing teams, so excellent interpersonal and communication skills are necessary. This person must be able to work independently to complete tasks that contribute to campaign execution, meet deadlines, pull and clean data, and manage their time efficiently, while also collaborating closely with campaign managers to support performance optimization.WHAT YOU'LL DO
- Support the execution of the overall marketing strategy focused on prospecting, lead generation, lead nurturing, retention and client cross-sell campaigns to drive growth
- Work closely with Performance Marketing leadership to align on project and campaign priorities and objectives to carry out effective and efficient execution of campaigns and meet inbound lead goals
- Support lead generation initiatives by coordinating and managing the organization of inbound leads across multiple sources
- Support all marketing email campaigns; list pulls, creation, and scheduling of email programs
- Create Marketo programs and Salesforce campaigns
- Support and oversee webinar preparation and execution, including setup of webinars, coordination, moderation, tracking of registrations, and post-webinar engagement outreach efforts
- Ensure the accuracy of all campaigns by supporting a robust proofing, testing, and QA process
- Collaborate effectively across teams
- Gather and analyze campaign results, including email campaign results, landing page testing results, webinar results, and more
- Assist with and support database and program hygiene
- Assist with implementation and setup of new marketing technology
WHAT YOU'LL NEED
- Bachelor’s degree in marketing, communications, or related field
- 2+ years of marketing project management experience, including a track record of effectively delivering projects in a fast-moving environment
- Strong communication abilities; written and verbal
- Ability to take the initiative and prioritize tasks; good time-management, organizational, problem-prevention and problem-solving skills, the ability to meet deadlines
- Understanding of the Marketing funnel + customer journey
- Experience working with cross-functional teams from concept to project conclusion
BONUS POINTS
- Experience with Salesforce
- Experience with Marketo
- Experience with project management platforms
- High-level of enthusiasm and organizational skills
- Self-motivated, ability to work with little or no oversight while possessing a solution seeking attitude
ABOUT WAYSTAR
Through a smart platform and better experience, Waystar helps providers simplify healthcare payments and yield powerful results throughout the complete revenue cycle.
Waystar’s healthcare payments platform combines innovative, cloud-based technology, robust data, and unparalleled client support to streamline workflows and improve financials so providers can focus on what matters most: their patients and communities. Waystar is trusted by 1M+ providers, 1K+ hospitals and health systems, and is connected to over 5K commercial and Medicaid/Medicare payers. We are deeply committed to living out our organizational values: honesty; kindness; passion; curiosity; fanatical focus; best work, always; making it happen; and joyful, optimistic & fun.
Waystar products have won multiple Best in KLAS® or Category Leader awards since 2010 and earned multiple #1 rankings from Black Book™ surveys since 2012. The Waystar platform supports more than 500,000 providers, 1,000 health systems and hospitals, and 5,000 payers and health plans. For more information, visit waystar.com or follow @Waystar on Twitter.
WAYSTAR PERKS
- Competitive total rewards (base salary + bonus, if applicable)
- Customizable benefits package (3 medical plans with Health Saving Account company match)
- We offer generous paid time off for our non-exempt team members, starting with 3 weeks + 13 paid holidays, including 2 personal floating holidays. We also offer flexible time off for our exempt team members + 13 paid holidays
- Paid parental leave (including maternity + paternity leave)
- Education assistance opportunities and free LinkedIn Learning access
- Free mental health and family planning programs, including adoption assistance and fertility support
- 401(K) program with company match
- Pet insurance
- Employee resource groups
Waystar is proud to be an equal opportunity workplace. We celebrate, value, and support diversity and inclusion. Qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, marital status, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.
This applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.
Company
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