Campaign Operations Executive
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What you'll do
- Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web
- Manage large-scale and automated campaign rollouts
- Build and manage onboarding, engagement, reactivation, and retention journeys
- Optimize user lifecycle to improve engagement and reduce churn
- Create behavioral cohorts for targeted communication
- Deliver personalized user experiences across channels
- Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)
- Use tools like GA4, MoEngage/WebEngage/CleverTap for insights
- Continuously optimize campaigns based on data
- Execute interactive campaigns (quizzes, polls, predictors, etc.)
- Drive user engagement during key events (e.g., live matches)
- Manage loyalty programs, reward mechanics, and fulfillment
What they're looking for
- 2+ years of experience in CRM / lifecycle / retention marketing
- Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)
- Experience in executing campaigns across push, WhatsApp, email, SMS
- Strong understanding of lifecycle marketing and user journeys
- Analytical mindset with experience in campaign performance tracking
- Experience with GA4 and campaign analytics tools
- Understanding of deep-linking and event tracking
- Ability to work with dashboards and reporting tools
Nice to have
- Experience in gamification or engagement-led platforms
- Exposure to sports, media, or entertainment ecosystems
- Familiarity with loyalty programs and reward systems
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
A client-facing role focused on retention marketing and lifecycle campaign management. The candidate will be responsible for executing and optimizing multi-channel campaigns, managing user journeys, and driving
engagement through data-led strategies.
Key Requirement:
Multi-Channel Campaign Execution
● Execute campaigns across push notifications, WhatsApp, email, SMS, in-app, and web
● Manage large-scale and automated campaign rollouts
Lifecycle & Retention Marketing
● Build and manage onboarding, engagement, reactivation, and retention journeys
● Optimize user lifecycle to improve engagement and reduce churn
User Segmentation & Personalization
● Create behavioral cohorts for targeted communication
● Deliver personalized user experiences across channels
Campaign Analytics & Optimization
● Track and analyze campaign performance (CTR, CVR, DAU, churn, etc.)
● Use tools like GA4, MoEngage/WebEngage/CleverTap for insights
● Continuously optimize campaigns based on data
Gamification & Engagement
● Execute interactive campaigns (quizzes, polls, predictors, etc.)
● Drive user engagement during key events (e.g., live matches)
Loyalty & Rewards Operations
● Manage loyalty programs, reward mechanics, and fulfillment
● Support retention through engagement-led initiatives
Cross-Functional Coordination
● Work closely with content, design, and product teams
● Manage timelines, trackers, and campaign workflows
Background and Experience:
Must-Have Requirements
● 2+ years of experience in CRM / lifecycle / retention marketing
● Hands-on experience with marketing automation tools (MoEngage, WebEngage, CleverTap, or similar)
● Experience in executing campaigns across push, WhatsApp, email, SMS
● Strong understanding of lifecycle marketing and user journeys
● Analytical mindset with experience in campaign performance tracking
Technical Skills
● Experience with GA4 and campaign analytics tools
● Understanding of deep-linking and event tracking
● Ability to work with dashboards and reporting tools
Good to have
● Experience in gamification or engagement-led platforms
● Exposure to sports, media, or entertainment ecosystems
● Familiarity with loyalty programs and reward systems
Company
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