Category Manager Supplements

Category and Business Ownership

• Own category revenue, profitability, and growth targets
• Identify growth opportunities through consumer insights, market trends, and competitive analysis
• Drive data-backed decision making across the category

Product Strategy and Innovation

• Identify whitespace opportunities and consumer needs
• Work closely with product development teams to build and launch new products
• Shape product positioning, pricing, and assortment strategy
• Manage the product lifecycle from concept to scale

GTM Strategy

• Develop category narratives and consumer facing messaging
• Build go-to-market plans for new launches
• Define target audiences, personas, and communication strategies
• Plan and execute awareness campaigns, launches, and seasonal activations

Growth Marketing

• Partner with design teams for performance marketing creatives, and influencer teams to drive category growth
• Work on influencer collaborations and content strategies
• Continuously test, learn, and optimize messaging and acquisition strategies

What We're Looking For

• 1 to 4 years of experience in category management, business roles, growth, marketing, consulting, or e-commerce
• Strong analytical skills and comfort working with data
• Proven ability to solve business problems and drive growth
• Strong understanding of consumer behavior and marketing fundamentals
• Ability to think strategically and execute quickly
• Excellent cross functional stakeholder management skills
• Comfortable working in a fast-paced, ambiguous startup environment

Bonus Points If You

• Have experience in D2C, consumer brands, beauty, wellness, personal care, or health categories
• Are naturally curious about consumer products, marketing, and brand building
• Enjoy understanding why consumers buy products and how categories are built

Why This Role Is Different