Category Marketing Intern
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What you'll do
- Assist in gathering data to support the development of a category roadmap, helping identify market trends and opportunities
- Support primary and secondary market research on an assigned category to help understand customer needs and the competitive landscape
- Help identify and organize information on target customer segments to support prioritization discussions
- Support the team in maintaining consistency of product branding and messaging materials
- Assist with coordination tasks related to product launch activities across marketing functions
- Help draft or organize messaging and positioning materials for review by the team
- Assist in researching potential product-related events (trade shows, webinars, conferences)
- Support the collection and organization of Voice of Customer (VOC) data and customer feedback
- Assist in compiling competitive analysis research, helping identify differentiation opportunities
- Help gather customer testimonials and feedback for use in marketing materials
- Support basic research into market pricing trends for the assigned category
- Assist in tracking KPIs and compiling performance data for team review
What they're looking for
- Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
- Excellent verbal and written communication skills
- Strong interpersonal skills
- Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
- Ability to work independently on assigned projects
- Minimum GPA of at least a 3.0 on a 4.0 scale desired
- Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).
Nice to have
- Minimum GPA of at least a 3.0 on a 4.0 scale desired
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Graco manufactures and markets premium equipment to move, measure, control, dispense and spray a wide variety of fluid and powder materials. What does that mean? Well, we pump peanut butter into your jar, and the oil in your car. We glue the soles of your shoes, the glass in your windows and the screen on your phone. We spray the finish on your vehicle, coatings on your pills, the paint on your house and texture on your walls. Graco is part of your daily life.
The Graco Intern Program offers more than just work experience—it’s a chance to make an impact. As an intern, you’ll take on projects that matter to the business, contribute to initiatives that drive progress, and develop skills that prepare you for what’s ahead. Throughout the program, you’ll expand your industry knowledge, collaborate with professionals who are passionate about doing things the right way, and experience a culture that thrives on new ideas and continual growth. You’ll also take part in events designed to support both your learning and personal development. The program concludes with a final presentation where you’ll showcase your achievements and the difference you’ve made.
The purpose of this position is to learn through immersion within the Category Marketing team. The intern will support market research, competitive analysis, and go-to-market planning for an assigned category throughout the summer, closing with a final presentation to the Executive Leadership Team. This is an opportunity to build foundational skills in strategic marketing while contributing to real category strategy work. This role is a strong step toward a long-term career in category marketing, product marketing, or strategic marketing leadership.
What You Will Do at Graco
The Category Marketing Intern may assist in a number of project and support roles within the Category Marketing team. Assignments may include:
Assist in gathering data to support the development of a category roadmap, helping identify market trends and opportunities
Support primary and secondary market research on an assigned category to help understand customer needs and the competitive landscape
Help identify and organize information on target customer segments to support prioritization discussions
Support the team in maintaining consistency of product branding and messaging materials
Assist with coordination tasks related to product launch activities across marketing functions
Help draft or organize messaging and positioning materials for review by the team
Assist in researching potential product-related events (trade shows, webinars, conferences)
Support the collection and organization of Voice of Customer (VOC) data and customer feedback
Assist in compiling competitive analysis research, helping identify differentiation opportunities
Help gather customer testimonials and feedback for use in marketing materials
Support basic research into market pricing trends for the assigned category
Assist in tracking KPIs and compiling performance data for team review
Present findings and project work to the Executive Leadership Team
Other duties as assigned
What You Will Bring to Graco
Sophomore or Junior pursuing a degree in Marketing or Business from an accredited university
Excellent verbal and written communication skills
Strong interpersonal skills
Proficient Microsoft Office usage skills (Excel, Word, PowerPoint)
Ability to work independently on assigned projects
Minimum GPA of at least a 3.0 on a 4.0 scale desired
Applicants must be legally authorized to work in the United States. This role is not eligible for immigration sponsorship now or in the future (e.g., H-1B, TN, F-1 OPT).
At Graco, you truly make a difference. Your unique talents contribute to our organizational growth and future. Not only do you make a difference, but Graco’s culture empowers employees to create their own career path. Whether you choose to advance within your current department or explore new opportunities in different divisions, you have the ability to build your future. Our managers are here to provide support and guidance as you continue to grow within your career.
Graco has excellent opportunities available to individuals who want to be part of a fast-moving, growing company that is committed to quality, innovation and solving fluid handling problems for our customers. Graco is proud to be named a Best Place to Work by Fortune Magazine in 2016, 2018, 2019, 2021 & 2022. Graco offers attractive compensation, benefits and career development opportunities. Graco’s comprehensive benefits include medical, dental, stock purchase plan, 401(k), tuition reimbursement and more.
Our company uses E-Verify to confirm the employment and eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit www.dhs.gov/E-Verify.
The base pay range for this position is listed below, exclusive of fringe benefits or other compensation. If you are hired, your final base hourly rate will be determined based on factors such as geographic location, skills, competencies, education, and/or experience. In addition to those factors, we will also consider internal equity of our current employees. Please keep in mind that the range provided is the full base salary range for the role. Hiring at or near the maximum of the range would not be typical to allow for future and continued salary growth.
$21.00 - $28.00Company
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