JPMorgan Chase·BFSI·7 days ago
7 days ago
CB Marketing Acquisition Deepening + Relationship Growth
Sign up free to see how well your resume matches this role.
What you'll do
- Lead marketing strategy for Savings, CD, and Debit products, identifying opportunities to drive acquisition, engagement, and balances growth.
- Develop and execute integrated marketing strategies across paid, owned, earned, and branch channels.
- Partner with Product and Analytics teams to identify customer insights and develop data-driven growth initiatives.
- Support offer strategy, customer lifecycle marketing, and personalization efforts across the deposit portfolio.
- Drive business case development, performance tracking, forecasting, and executive-level reporting.
- Lead cross-functional initiatives spanning Marketing, Product, Finance, Risk, Legal, and Operations partners.
- Identify emerging market trends, competitive opportunities, and innovative approaches to accelerate growth.
- Influence strategic planning efforts and contribute to multi-year growth roadmaps.
What they're looking for
- 5+ years of experience in marketing, strategy, consulting, analytics, product management, or related fields.
- Proven ability to lead complex cross-functional initiatives.
- Strong analytical and problem-solving skills with experience translating data into business recommendations.
- Executive communication and presentation skills.
- Ability to thrive in a fast-paced, highly collaborative environment.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Key Responsibilities
- Lead marketing strategy for Savings, CD, and Debit products, identifying opportunities to drive acquisition, engagement, and balances growth.
- Develop and execute integrated marketing strategies across paid, owned, earned, and branch channels.
- Partner with Product and Analytics teams to identify customer insights and develop data-driven growth initiatives.
- Support offer strategy, customer lifecycle marketing, and personalization efforts across the deposit portfolio.
- Drive business case development, performance tracking, forecasting, and executive-level reporting.
- Lead cross-functional initiatives spanning Marketing, Product, Finance, Risk, Legal, and Operations partners.
- Identify emerging market trends, competitive opportunities, and innovative approaches to accelerate growth.
- Influence strategic planning efforts and contribute to multi-year growth roadmaps.
Required Qualifications
- 5+ years of experience in marketing, strategy, consulting, analytics, product management, or related fields.
- Proven ability to lead complex cross-functional initiatives.
- Strong analytical and problem-solving skills with experience translating data into business recommendations.
- Executive communication and presentation skills.
- Ability to thrive in a fast-paced, highly collaborative environment.
BFSI
Company
JPMorgan ChaseBFSI
New York, United States of America
Company facts come from this company's own listings. We only show what the postings themselves carry.