Channel Cross-Functional Digital Platforms Lead
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What you'll do
- Develop go-to-market strategies that deliver against both marketing strategies and channel commercial objectives.
- Lead upfront strategy and alignment.
- Provide ongoing cross-functional oversight and coordination of Apple’s marketing efforts in Channel.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Marcom is the creatively-led global team that oversees Apple’s consumer facing marketing. We ensure the flawless development and execution of world-class communications across all medias and platforms. Every day, hundreds of millions of Apple customers around the world interact with our products. We drive the strategy and creative work that provide both new and existing customers with simple, engaging and inspiring marketing experiences.
The Channel team within Apple’s Worldwide Marketing Communications group is responsible for developing go-to-market strategies that deliver against both marketing strategies and channel commercial objectives. The team leads the upfront strategy and alignment and provides ongoing cross-functional oversight and coordination of Apple’s marketing efforts in Channel.
Company
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