Job Location:
Anantara Mai Khao Phuket Villas


Anantara Hotels & Resorts is a global luxury hotel and resort brand rooted in Thai culture, with an intrinsic sense of authentic hospitality. Inspired by the Sanskrit word meaning ‘without end’, our spirit embodies freedom, movement, and harmony. We believe every journey should leave a lasting impression — for our guests and for our people.
Founded in 2001 in Thailand, we have since expanded across the world, welcoming guests in some of the world’s most captivating locales — from pristine beaches and private islands to ancient sites and vibrant metropolises. If you are driven by a passion for generosity, warmth and heartfelt hospitality, Anantara offers a career without limits.
Cluster E-Commerce Manager
Department: Sales & Marketing / E-Commerce
Reports to: Director of Sales & Marketing / Cluster Commercial Leader
Scope: Cluster Properties
Job Purpose
The Cluster E-Commerce Manager is responsible for developing and executing e-commerce strategies across the cluster to maximize online revenue, increase direct bookings, strengthen digital presence, and optimize performance across hotel websites, OTAs, and other digital distribution channels.
Key Responsibilities
E-Commerce Strategy & Revenue
- Develop and implement e-commerce strategies aligned with the commercial objectives of each property.
- Drive online revenue and increase direct booking contribution.
- Identify opportunities to improve conversion, visibility, and overall digital performance.
- Work closely with Revenue Management to ensure online promotions and strategies support revenue objectives.
- Monitor market trends, competitor activities, and digital opportunities.
Website & Direct Channels
- Manage and optimize hotel website content, offers, packages, and promotions.
- Ensure property information, images, descriptions, and offers are accurate and up to date.
- Support initiatives to improve website traffic, conversion rates, and direct bookings.
- Coordinate landing pages and online campaigns in line with brand standards.
OTA & Distribution Management
- Manage and optimize hotel presence across key OTAs and online distribution platforms.
- Ensure accurate content, images, facilities, room descriptions, and promotional information.
- Develop and manage OTA promotions to maximize visibility and revenue opportunities.
- Monitor ranking, conversion, production, and competitor positioning.
- Work with Revenue and Reservations teams to resolve online distribution issues.
Digital Marketing
- Coordinate digital campaigns with Marketing, Sales, Revenue, and relevant corporate teams.
- Support paid search, metasearch, display, social media, and other digital initiatives where applicable.
- Identify opportunities to strengthen online visibility and customer acquisition.
- Ensure digital campaigns are aligned with property and cluster business priorities.
Performance Analysis & Reporting
- Monitor key e-commerce KPIs including online revenue, website traffic, conversion, channel contribution, and campaign performance.
- Prepare regular performance reports and provide recommendations for improvement.
- Analyze booking trends, customer behavior, market performance, and competitor activities.
- Measure campaign effectiveness and optimize activities based on performance.
Cluster Coordination
- Ensure consistent e-commerce standards and strategies across all cluster properties.
- Provide e-commerce guidance and support to each property based on individual business needs.
- Coordinate with property and cluster Sales, Marketing, Revenue, Reservations, and Operations teams.
- Share best practices and identify opportunities that can benefit multiple properties.
Qualifications & Experience
- Bachelor’s degree in Marketing, E-Commerce, Hospitality, Business Administration, or related field.
- Minimum 3–5 years of experience in E-Commerce, Digital Marketing, or Online Distribution, preferably within the hotel or hospitality industry.
- Previous experience managing multiple hotels or cluster responsibilities is an advantage.
- Strong knowledge of hotel websites, OTAs, online distribution, digital marketing, and revenue principles.
- Strong analytical and reporting skills with the ability to translate data into actionable strategies.
- Good knowledge of Microsoft Office and relevant e-commerce/digital platforms.
- Excellent written and verbal communication skills in English.
Key Competencies
- Commercial and revenue-driven mindset.
- Strong analytical and problem-solving skills.
- Digital and e-commerce expertise.
- Strategic thinking and attention to detail.
- Strong communication and coordination skills.
- Ability to manage multiple properties and priorities.
- Results-oriented with a proactive approach.
- Strong teamwork and cross-functional collaboration.
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