Commercial Director

SIRO was launched in 2015 as a joint venture between Vodafone and ESB. Our key mission is to build a nationwide 100% fibre broadband network – we commit to changing Ireland’s telecom landscape and delivering the fastest most innovative broadband experience to the Irish consumer and businesses. We are an award-winning employer with a very friendly and supportive corporate culture. The business offices are located at Carrickmines, Dublin and we offer a flexible hybrid work environment. 

Role Purpose

Own SIRO’s Commercial P&L and lead the commercial strategy to deliver sustainable revenue growth, market share, customer acquisition, profitability and long-term shareholder value. The CD leads Wholesale, Enterprise, Product, Pricing, Marketing, Customer Analytics and Account Management, and represents SIRO with customers, shareholders and strategic partners.

Key Responsibilities:

Commercial Strategy & Performance

• Define and execute commercial strategy aligned with SIRO’s objectives and business plans.
• Own the Commercial P&L, targets, forecasting, budgeting, performance reporting and commercial risk.
• Identify and assess new revenue opportunities, products, channels, business models and partnerships.
• Use market, customer, competitor and regulatory insight to guide investment and growth decisions.

Customer, Product & Market Growth

• Lead strategic relationships, account plans, governance and major negotiations with retail and enterprise partners.
• Drive customer acquisition, retention, network take-up, enterprise penetration and customer value execution.
• Own the product portfolio, pricing framework, promotional strategy and commercial product roadmap.
• Lead enterprise growth through effective channels, partnerships, market development and routes to market.
• Ensure marketing activity strengthens the SIRO brand and delivers measurable demand, leads and conversion.

Executive & External Leadership

• Provide clear commercial strategy, performance updates and investment recommendations to the Senior Leadership Team, Board and Shareholders.
• Act as SIRO’s senior commercial representative with customers, industry bodies, shareholders and strategic partners.
• Monitor sector developments and strengthen SIRO’s market position and commercial interests.

People, Governance & Collaboration

• Lead and develop high-performing, multi-disciplinary commercial teams.
• Build capability, succession and workforce plans to support future growth.
• Promote accountability, innovation, customer focus and cross-functional collaboration.
• Ensure effective governance, compliance and risk management across the commercial function.

Knowledge, Skills & Experience:

• Significant senior commercial leadership experience in telecommunications, technology, infrastructure, utilities or a related sector.
• Proven record of sustainable revenue growth, commercial transformation and P&L delivery.
• Extensive experience of complex commercial agreements, strategic partnerships and executive-level customer relationships.
• Strong knowledge of wholesale, enterprise and B2B models, including product, pricing and go-to-market strategy.
• Strong financial, analytical, strategic planning and investment appraisal capability.
• Experience leading multi-disciplinary teams, organisational change and talent development.
• Exceptional stakeholder management, influencing, negotiation and Board-level communication skills.

Desirable

• Experience in regulated infrastructure, fibre broadband, wholesale telecommunications or digital markets.
• Experience developing enterprise channels and partner ecosystems.
• MBA or relevant postgraduate qualification.

SIRO & Equality 

SIRO believes in equality for all. We strive to create a workplace that is diverse and mirrors the customers, community, and colleagues that we serve. We encourage, support, and celebrate our differences and foster an environment where everyone feels empowered to bring their full authentic selves to work.​ We offer a range of family friendly, inclusive employment policies, flexible working arrangements, colleague engagement forums, and services to support staff from different backgrounds. If you need assistance or an accommodation due to a disability, please contact us.