Commercial Manager

Key Responsibilities 1. Sales Strategy & Business Development Develop and implement effective sales strategies to achieve revenue targets and drive market expansion. Identify new business opportunities, emerging markets, and distribution channels across West Africa. Conduct market research and competitor analysis to support strategic decision-making. Build and maintain long-term relationships with key clients, distributors, and business partners. 2. Commercial Management Develop and execute pricing strategies aligned with market conditions and company objectives. Negotiate contracts, commercial agreements, and business terms with customers and partners. Monitor profitability, margins, and cost structures to ensure sustainable business growth. Manage tendering processes and large-scale commercial transactions. 3. Sales Operations & Team Leadership Lead, motivate, and manage the regional sales team to achieve business targets. Establish sales KPIs, monitor performance, and implement corrective actions when necessary. Ensure effective sales forecasting, pipeline management, and performance reporting. Conduct regular training and development programs to enhance team capabilities. 4. Customer Relationship Management Develop and maintain strong relationships with key accounts and strategic customers. Ensure high levels of customer satisfaction, retention, and loyalty. Resolve customer concerns, complaints, and service-related issues promptly and effectively. 5. Market Expansion & Distribution Management Develop and strengthen distribution networks across multiple countries in West Africa. Identify, evaluate, and onboard reliable distributors, agents, and channel partners. Ensure product availability and effective market penetration in targeted territories. 6. Financial Management & Reporting Prepare and manage sales budgets, forecasts, and commercial reports. Track sales performance, revenue growth, profitability, and other key business metrics. Provide regular business updates, market intelligence, and strategic recommendations to senior management. 7. Compliance & Risk Management Ensure compliance with local laws, trade regulations, and company policies. Identify potential commercial risks and implement appropriate mitigation measures. Promote and maintain ethical business practices across all operations. Requirements Preferred Candidate Profile Mandatory Requirements Fluency in French (spoken and written). Proven experience in the Steel & Iron Industry and/or Pharmaceutical Industry. Strong knowledge of sales, commercial operations, distribution management, and business development. Excellent negotiation, communication, and relationship management skills. Preferred Requirements Previous work experience in West Africa will be a significant advantage. Experience in managing regional sales teams and distributor networks. Strong analytical and strategic planning capabilities. Benefits