Community Engagement Manager
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What you'll do
- Develop and implement integrated social media strategies that grow brand presence, increase engagement, build brand affinity, and support the business and marketing objectives across organic and paid channels.
- Create and manage compelling, high-quality content that strengthens brand identity, amplifies thought leadership, and tells authentic stories that resonate with customers, industry audiences, and key stakeholders.
- Partner with internal subject matter experts, industry thought leaders, and scientific influencers to develop credible, engaging content that expands audience reach, builds trust, and elevates the organization's voice within the scientific community.
- Analyze social media performance and paid campaign data to optimize content, audience targeting, and channel strategies, improving reach, engagement, conversion, and overall ROI.
- Lead community engagement and social listening efforts to foster meaningful audience relationships, strengthen customer experience, enhance brand sentiment, and protect brand reputation.
- Collaborate closely with cross functional teams to align social media programs with strategic initiatives, amplify campaign impact, and contribute to demand generation and revenue growth.
What they're looking for
- Proven track record managing social media platforms for a brand or agency, including strategy execution and campaign management.
- Deep knowledge of social media algorithms, trends, and best practices to drive engagement and growth.
- Hands-on experience creating and optimizing content (copy, graphics, video) tailored for different platforms.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, platform insights) to measure and improve performance.
- Experience managing paid social campaigns and budgets to deliver ROI and achieve business objectives.
Nice to have
- Experience managing social media for a life sciences organization, with proven success in engaging scientific or technical audiences.
- Background in B2B or regulated industries where compliance and accuracy in content are critical.
- Track record of developing campaigns that translate complex scientific concepts into accessible, engaging content for diverse audiences
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Bring more to life.
Are you ready to accelerate your potential and make a real difference within life sciences, diagnostics and biotechnology?
At Abcam, one of Danaher’s 15+ operating companies, our work saves lives—and we’re all united by a shared commitment to innovate for tangible impact.
You’ll thrive in a culture of belonging where you and your unique viewpoint matter. And by harnessing Danaher’s system of continuous improvement, you help turn ideas into impact – innovating at the speed of life.
Progress happens together
At Abcam, we believe the scientific community goes further, faster when we go there together. That’s why we work with life scientists to provide biological reagents and solutions that enable faster breakthroughs in critical areas like cancer, neurological disorders, infectious diseases and metabolic disorders. Our talented team of over 1,400 colleagues worldwide is our greatest asset. By applying our expertise and pushing boundaries, together we strive to better serve our customers, strengthen our impact across our industry, and ultimately our positive impact on society.
Learn about the Danaher Business System which makes everything possible.
The Community Engagement Manager is responsible for shaping the Abcam brand voice across digital platforms, driving engagement, and fostering meaningful connections with target audiences. This role ensures social media initiatives align with overall marketing and business objectives to maximize impact.
This position reports to the Director of Global Events and is part of the Global Marketing team. This role will be an on-site role based in Cambridge, UK.
In this role, you will have the opportunity to:
- Develop and implement integrated social media strategies that grow brand presence, increase engagement, build brand affinity, and support the business and marketing objectives across organic and paid channels.
- Create and manage compelling, high-quality content that strengthens brand identity, amplifies thought leadership, and tells authentic stories that resonate with customers, industry audiences, and key stakeholders.
- Partner with internal subject matter experts, industry thought leaders, and scientific influencers to develop credible, engaging content that expands audience reach, builds trust, and elevates the organization's voice within the scientific community.
- Analyze social media performance and paid campaign data to optimize content, audience targeting, and channel strategies, improving reach, engagement, conversion, and overall ROI.
- Lead community engagement and social listening efforts to foster meaningful audience relationships, strengthen customer experience, enhance brand sentiment, and protect brand reputation.
- Collaborate closely with cross functional teams to align social media programs with strategic initiatives, amplify campaign impact, and contribute to demand generation and revenue growth.
The essential requirements of the job include:
- Proven track record managing social media platforms for a brand or agency, including strategy execution and campaign management.
- Deep knowledge of social media algorithms, trends, and best practices to drive engagement and growth.
- Hands-on experience creating and optimizing content (copy, graphics, video) tailored for different platforms.
- Proficiency in analytics and reporting tools (e.g., Google Analytics, Meta Business Suite, platform insights) to measure and improve performance.
- Experience managing paid social campaigns and budgets to deliver ROI and achieve business objectives.
Travel, Motor Vehicle Record & Physical/Environment Requirements:
- Some travel may be required both nationally and internationally from time to time.
It would be a plus if you also possess previous experience in:
- Experience managing social media for a life sciences organization, with proven success in engaging scientific or technical audiences.
- Background in B2B or regulated industries where compliance and accuracy in content are critical.
- Track record of developing campaigns that translate complex scientific concepts into accessible, engaging content for diverse audiences
Join our winning team today. Together, we’ll accelerate the real-life impact of tomorrow’s science and technology. We partner with customers across the globe to help them solve their most complex challenges, architecting solutions that bring the power of science to life.
For more information, visit www.danaher.com.
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