Aminu·1 month ago
1 month ago
Consumer Engagement Associate (0-1 Exp)
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About this role
At AMINU, marketing is not just about sending a message or creating a campaign. It’s about understanding our consumers, listening to what they need, and building meaningful conversations that make them want to stay connected with the brand..
You’ll get the opportunity to work closely with AMINU’s co-founders, seek guidance from them and learn how decisions are made in a growing premium brand. You’ll also get first-hand exposure to how premium consumers think, communicate and interact with a brand—and what it takes to build trust and loyalty with them.
Why This Role is the Future
Luxury retail in India is evolving rapidly, and AMINU is building at the forefront of this space. This role gives you the opportunity to understand how a premium Indian brand builds relationships with its consumers, not just how it sells to them.
You’ll start by speaking to consumers directly, understanding their questions, expectations, behaviour and purchase decisions. As you grow, you’ll move from understanding conversations to building communication strategies across WhatsApp, email, AI, CRM and other consumer touchpoints.
Step 1 is about learning the consumer. Step 2 is about learning how to communicate with them.
By the end of the journey, you should be able to look at a consumer segment and think about what they need to hear, how AMINU should say it, where we should say it and how we know if it worked.
The goal is to give you a foundation in consumer psychology, luxury communication and retention strategy and eventually enable you to contribute to how AMINU builds its relationship with consumers.
What You'll Do
Consumer Experience & ORM
Stage 1:
- Handle consumer conversations across WhatsApp, Instagram and email around skincare, products, orders, shipments and offers.
- Understand consumer concerns, analyse conversations and identify patterns and insights.
- Create customer-facing creatives, copy and communication to educate and assist consumers.
Stage 2:
- Train and improve AI-powered customer communication bots and response flows
CRM & Retention
Stage 1:
- Write copy, build audience segments and work with the creative team on campaign assets.
- Build and test customer journeys such as welcome, post-purchase, restock and checkout abandonment.
Stage 2:
- Track campaign performance and use learnings to improve future communication.
- Plan and execute end to end WhatsApp, email and SMS campaigns.
Conversion & Growth
Stage 1:
- Conduct personalised customer calls and basic skin consultations.
- Analyse customer behaviour and audit website journeys to identify conversion opportunities..
- Share consumer insights with the marketing team to improve campaigns and communication.
Stage 2:
- Identify opportunities for upselling, cross-selling and improving AOV
How You'll Grow
Month 1–2: Learn AMINU, our products, consumers and brand voice. Handle consumer conversations and understand our customer journey.
Month 3–4: Start building campaigns, writing copy, creating segments and contributing to analysis and AI bot training.
Month 5–6: Own complete campaigns and customer journeys, analyse performance and contribute to CRM and retention strategy.
Beyond the internship: High performers can grow into a full-time CRM & Retention / Consumer Engagement role, owning campaigns, customer journeys and retention initiatives.
Details
This job opening is for freshers or people up-to 1 year of experience
Location: Kandivali West, Mumbai (In-office)
Work Days: Monday to Saturday
Timings: 10:00 AM – 7:00 PM
Probation: 3–6 months
Probation Stipend: ₹20,000/month (Non-negotiable)
Post-Conversion CTC: ₹3–4 LPA
Company
Aminu
Mumbai, India
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