Consumer Insights Lead, Subscriptions, Devices and Services

Product and Business Strategy Leaders bring together teams across Google’s functions to help products execute optimally. Our team pushes Google to scale at key points that refine our products and infrastructure by executing efficiently, bringing solid business sense and sound judgment, and working effectively across organizational lines.

Our roles often include components of strategy (e.g. analyzing and understanding new trends in the industry, building business plans), operations (e.g. running the cadence of organizations, connecting the operating lines between our functions), and communications. Our team partners with senior leadership to run important functions that cross-cut our existing organizations and deliver high impact projects. We help Engineers, PMs, UX, and all of our other functions to build amazing products that delight our users, and then get those products into their hands.

As a Consumer Insights Manager on the Go-to-Market Insights team within Platforms & Devices Strategy & Operations, you will drive consumer and market insights to accelerate adoption and engagement across Google's consumer subscriptions, including Google One AI, Google Fi Wireless, and next-generation AI plans.

You will design and lead end-to-end quantitative and qualitative research programs, partnering cross-functionally with Marketing, Product Management, Strategy & Operations, and UXR. Your work will deeply define our target users, the core features and use cases that drive subscriber acquisition, and our overall brand strategy.

Furthermore, you will contribute to net promoter score, willingness-to-pay research, and subscriber analytics. By collaborating with the broader insights and UXR communities, you will synthesize critical perspectives on consumer AI adoption, ensuring our strategies are grounded in independent, data-driven perspectives.

Google's mission is to organize the world's information and make it universally accessible and useful. Our Devices & Services team combines the best of Google AI, Software, and Hardware to create radically helpful experiences for users. We research, design, and develop new technologies and hardware to make our user's interaction with computing faster, seamless, and more powerful. Whether finding new ways to capture and sense the world around us, advancing form factors, or improving interaction methods, the Devices & Services team is making people's lives better through technology.

Individual pay is determined by factors including job-related skills, experience, and relevant education or training.

US: $176000 - $256000 (USD) + 20% bonus target + equity + benefits

Learn more about benefits at Google.

Responsibilities:

• Act as the primary insights partner by building and executing research roadmaps for Subscriptions and customer growth—particularly Google AI Subscriptions Plans, and Google Fi Wireless.
• Analyze target audiences and execute complex quantitative analyses (e.g., conjoint, MaxDiff) to drive data-driven feature prioritization.
• Oversee the nbrand health program by tracking and testing campaign positioning to guide go-to-market messaging and ensure it drives conversion.
• Direct external research vendors and combine multiple data sources into cohesive, executive-level narratives for senior leadership.
• Manage external research agencies while piloting modern AI-assisted research tools to increase insights agility and speed.

Minimum qualifications:

• Bachelor's degree or equivalent practical experience.
  
• 11 years of experience in management consulting, product management and strategy, or analytics in a technology company.
  
• Experience working with and analyzing data, and managing multiple cross-functional programs or projects.
  
• Experience designing and executing quantitative research studies (e.g., segmentation, conjoint/pricing studies, MaxDiff, brand health tracking) and qualitative research methodologies (e.g., focus groups, digital diaries, in-depth interviews).

Preferred qualifications:

• Master's degree in Business, Marketing, Market Research, Psychology, Statistics, Data Analytics, Economics, or an equivalent practical field.
• 6 years of experience in market research, consumer insights, product marketing insights, or go-to-market analytics in technology, digital media, or subscription-based businesses.
• Experience collaborating with and influencing senior cross-functional stakeholders across product management, product marketing, strategy & operations, and UXR.
• Experience managing research vendors.