Content, Creative & Cultural Lead
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What you'll do
- Develop and synchronize content strategies supporting PSYOP, OIE, and Commander objectives.
- Lead the development of narratives, themes, messages, and communication products designed to influence target audience perceptions, attitudes, and behaviors.
- Integrate cultural, social, political, and behavioral insights into campaign planning and product development.
- Direct the creative development of multimedia products, including digital content, video, graphics, print materials, and emerging media capabilities.
- Ensure communication products are culturally appropriate, operationally relevant, and aligned with approved authorities, policies, and guidance.
- Collaborate with PSYOP planners, intelligence personnel, regional subject matter experts, and operational stakeholders to develop effective influence strategies.
- Identify key narratives, influencers, vulnerabilities, and behavioral drivers within target populations.
- Oversee content production workflows and quality control processes to ensure consistency and effectiveness across communication channels.
- Assess product and campaign effectiveness using qualitative and quantitative measures and recommend adjustments to maximize operational effects.
- Translate operational objectives into executable communication and influence activities supporting campaign and contingency requirements.
- Monitor regional cultural trends, media environments, information consumption habits, and adversary influence activities to inform planning and execution.
- Support Target Audience Analysis (TAA), behavioral analysis, and influence assessments to refine messaging and operational approaches.
What they're looking for
- Bachelor's degree in Communications, Marketing, Journalism, International Relations, Regional Studies, Behavioral Science, Strategic Communications, or a related field.
- Minimum of 5 years of experience supporting, Psychological Operations (PSYOP), Operations in the Information Environment (OIE), strategic communications, influence operations, or related fields.
- Experience integrating cultural, behavioral, and target audience analysis into planning, messaging, and influence activities.
- Ability to collaborate with operational planners, intelligence personnel, and senior leaders to translate objectives into effective communication and influence campaigns.
- TS/SCI Clearance
Nice to have
- Experience supporting Special Operations Forces (SOF), Geographic Combatant Commands (GCCs), Joint Task Forces, or other Department of Defense organizations.
- Knowledge of Target Audience Analysis (TAA), behavior change methodologies, persuasion frameworks, and influence assessment techniques.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
The Opportunity:
Join a team dedicated to advancing national security through innovative irregular warfare and operations expertise. CACI is looking for individuals to join a program that delivers mission-critical advisory, training, and operational support services that help mission partners stay ahead of rapidly evolving global threats. Working across geographic and functional combatant commands, these professionals play a vital role in developing, integrating, and sustaining mission-ready task forces that enhance joint force effectiveness and operational success.
This is an opportunity to contribute to high-impact missions, collaborate with experienced professionals, and support strategic operations that strengthen our nation's defense capabilities around the world. Candidates who thrive in dynamic environments, embrace complex challenges, and are committed to mission excellence will find meaningful opportunities for growth and impact within CACI and on this team.
Responsibilities:
Develop and synchronize content strategies supporting PSYOP, OIE, and Commander objectives.
Lead the development of narratives, themes, messages, and communication products designed to influence target audience perceptions, attitudes, and behaviors.
Integrate cultural, social, political, and behavioral insights into campaign planning and product development.
Direct the creative development of multimedia products, including digital content, video, graphics, print materials, and emerging media capabilities.
Ensure communication products are culturally appropriate, operationally relevant, and aligned with approved authorities, policies, and guidance.
Collaborate with PSYOP planners, intelligence personnel, regional subject matter experts, and operational stakeholders to develop effective influence strategies.
Identify key narratives, influencers, vulnerabilities, and behavioral drivers within target populations.
Oversee content production workflows and quality control processes to ensure consistency and effectiveness across communication channels.
Assess product and campaign effectiveness using qualitative and quantitative measures and recommend adjustments to maximize operational effects.
Translate operational objectives into executable communication and influence activities supporting campaign and contingency requirements.
Monitor regional cultural trends, media environments, information consumption habits, and adversary influence activities to inform planning and execution.
Support Target Audience Analysis (TAA), behavioral analysis, and influence assessments to refine messaging and operational approaches.
Develop culturally informed products that increase message credibility, audience resonance, and desired behavioral outcomes.
Coordinate content, creative, and cultural activities across joint, interagency, multinational, and mission partner organizations.
Qualifications:
Bachelor's degree in Communications, Marketing, Journalism, International Relations, Regional Studies, Behavioral Science, Strategic Communications, or a related field.
Minimum of 5 years of experience supporting, Psychological Operations (PSYOP), Operations in the Information Environment (OIE), strategic communications, influence operations, or related fields.
Experience integrating cultural, behavioral, and target audience analysis into planning, messaging, and influence activities.
Ability to collaborate with operational planners, intelligence personnel, and senior leaders to translate objectives into effective communication and influence campaigns.
Desired Qualifications:
Experience supporting Special Operations Forces (SOF), Geographic Combatant Commands (GCCs), Joint Task Forces, or other Department of Defense organizations.
Knowledge of Target Audience Analysis (TAA), behavior change methodologies, persuasion frameworks, and influence assessment techniques.
What You Can Expect:
A culture of integrity.
At CACI, we place character and innovation at the center of everything we do. As a valued team member, you’ll be part of a high-performing group dedicated to our customer’s missions and driven by a higher purpose – to ensure the safety of our nation.
An environment of trust.
CACI values the unique contributions that every employee brings to our company and our customers - every day. You’ll have the autonomy to take the time you need through a unique flexible time off benefit and have access to robust learning resources to make your ambitions a reality.
A focus on continuous growth.
Together, we will advance our nation's most critical missions, build on our lengthy track record of business success, and find opportunities to break new ground — in your career and in our legacy.
Pay Range:
There are a host of factors that can influence final salary including, but not limited to, geographic location, Federal Government contract labor categories and contract wage rates, relevant prior work experience, specific skills and competencies, education, and certifications. Our employees value the flexibility at CACI that allows them to balance quality work and their personal lives. We offer competitive compensation, benefits and learning and development opportunities. Our broad and competitive mix of benefits options is designed to support and protect employees and their families. At CACI, you will receive comprehensive benefits such as; healthcare, wellness, financial, retirement, family support, continuing education, and time off benefits.
The proposed salary range for this position is:
$65,000 - $136,500Company
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