Analyticsvidhya·7 months ago
7 months ago
Content Marketing Lead
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About this role
About Analytics Vidhya
Analytics Vidhya is among the world’s largest and most respected AI and data science communities, with over 5 million users and a global enterprise footprint.
We are building a new suite of AI-first learning products for professionals and organizations. These products are focused on real AI adoption and creating impact, not just learning. They help individuals and organisations integrate cutting-edge AI into their workflows and decision-making.
We are looking for a Content Marketing Lead who will define how AV's products and services are positioned, understood, and adopted.
This role sits at the intersection of product, business, and growth, with direct impact on business and product success.
Why This Role Matters
In AI products and services, the positioning is the product.
How clearly you communicate value determines whether customers explore, trust, and finally buy.
You will own that layer. This is not a content creation or content editing role. This is a product narrative and business impact role.
What You Will Own
Product Website and Conversion Journeys
- Own messaging and content for product landing pages, product detail pages, and key conversion flows.
- Craft clear, differentiated positioning that resonates with technical and business audiences.
- Partner with content, design, and tech teams to improve engagement, conversion rates, and pipeline generation (leads capture)
- Bring a strong point of view on how AI product stories should be structured, not just written.
Enterprise Sales and Revenue Enablement
- Build high-impact sales decks, product narratives, and strategic presentations used in enterprise conversations
- Create collateral including solution briefs, product brochures, one-pagers, and executive-level presentations
- Work directly with business leaders to strengthen deal narratives and customer communication
Product Launches and Strategic Initiatives
- Lead content and messaging for new AI product launches
- Define launch narratives and ensure consistency across website, sales, and marketing assets
- Help shape how new products are introduced to the market
Leadership, Brand, and Event Content
- Create content for sponsorship event decks, and external-facing strategic content for users.
- Support leadership in communicating Analytics Vidhya’s product vision and differentiation
What We Are Looking For
Experience
- 4 –7 years in product marketing, content marketing, or product storytelling roles.
- Experience in high-quality product-driven organizations such as SaaS, edtech, or technology companies.
- Background in similar AI edtech companies or similar environments is highly relevant
Capability
Product Storytelling Depth
You know how to take a product and turn it into a compelling, differentiated story.
Conversion Thinking
You understand how website content, structure, and messaging influence user behavior and pipeline.
Business Acumen
You create content with a clear understanding of its role in business and product adoption.
Presentation Excellence
You can create decks that influence customers, partners, and senior stakeholders.
Tools and Skills
- Advanced proficiency in presentation tools like PowerPoint, Canva, Adobe etc.
- Experience working with modern website stacks, CMS platforms and product marketing workflows.
- Strong understanding of SaaS or product website best practices.
- Exceptional clarity in writing and communication.
About Analytics Vidhya
Analytics Vidhya is among the world’s largest and most respected AI and data science communities, with over 5 million users and a global enterprise footprint.
We are building a new suite of AI-first learning products for professionals and organizations. These products are focused on real AI adoption and creating impact, not just learning. They help individuals and organisations integrate cutting-edge AI into their workflows and decision-making.
We are looking for a Content Marketing Lead who will define how AV's products and services are positioned, understood, and adopted.
This role sits at the intersection of product, business, and growth, with direct impact on business and product success.
Why This Role Matters
In AI products and services, the positioning is the product.
How clearly you communicate value determines whether customers explore, trust, and finally buy.
You will own that layer. This is not a content creation or content editing role. This is a product narrative and business impact role.
What You Will Own
Product Website and Conversion Journeys
- Own messaging and content for product landing pages, product detail pages, and key conversion flows.
- Craft clear, differentiated positioning that resonates with technical and business audiences.
- Partner with content, design, and tech teams to improve engagement, conversion rates, and pipeline generation (leads capture)
- Bring a strong point of view on how AI product stories should be structured, not just written.
Enterprise Sales and Revenue Enablement
- Build high-impact sales decks, product narratives, and strategic presentations used in enterprise conversations
- Create collateral including solution briefs, product brochures, one-pagers, and executive-level presentations
- Work directly with business leaders to strengthen deal narratives and customer communication
Product Launches and Strategic Initiatives
- Lead content and messaging for new AI product launches
- Define launch narratives and ensure consistency across website, sales, and marketing assets
- Help shape how new products are introduced to the market
Leadership, Brand, and Event Content
- Create content for sponsorship event decks, and external-facing strategic content for users.
- Support leadership in communicating Analytics Vidhya’s product vision and differentiation
What We Are Looking For
Experience
- 4 –7 years in product marketing, content marketing, or product storytelling roles.
- Experience in high-quality product-driven organizations such as SaaS, edtech, or technology companies.
- Background in similar AI edtech companies or similar environments is highly relevant
Capability
Product Storytelling Depth
You know how to take a product and turn it into a compelling, differentiated story.
Conversion Thinking
You understand how website content, structure, and messaging influence user behavior and pipeline.
Business Acumen
You create content with a clear understanding of its role in business and product adoption.
Presentation Excellence
You can create decks that influence customers, partners, and senior stakeholders.
Tools and Skills
- Advanced proficiency in presentation tools like PowerPoint, Canva, Adobe etc.
- Experience working with modern website stacks, CMS platforms and product marketing workflows.
- Strong understanding of SaaS or product website best practices.
- Exceptional clarity in writing and communication.
What Makes This Role Attractive to Top Candidates
Ownership at a Meaningful Scale
You will own product narratives for AI products used by a global audience.
Direct Impact on Product Success
Your work will directly influence adoption, pipeline, and growth.
Work Closely With Product and Leadership
You will partner with business leaders, product leaders, and content leaders, not operate in isolation.
Build the Function
As we scale, you will have the opportunity to shape and grow the product content and product marketing capability.
Be Part of the AI Shift
Few roles offer the chance to help define how AI products are brought to market at this stage of the technology cycle.
This Role Is Not Ideal For
- Candidates focused primarily on blog writing, editorial, or social media content.
- Candidates without experience owning product or business-critical content.
Company
Analyticsvidhya
Delhi NCR, India
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