Content Marketing Manager
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What you'll do
- Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles.
- Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time.
- Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more. Including but not limited to A/B testing for headlines, CTAs, email content and landing pages.
- Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey.
- Work closely with our product marketing manager to understand our buyer personas and customer journey maps, testing and optimizing content to address customer needs throughout the marketing lifecycle.
- Track and analyze content performance metrics (organic traffic, engagement, conversions), continuously optimizing content based on data insights and user feedback.
- Ensure all content is clear, compliant, and easy to understand for seniors.
What they're looking for
- 3–5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content.
- Exceptional writing and editing skills, with a knack for simplifying complex topics.
- Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).
- Experience managing campaigns, blog strategies, and multi-channel content distribution.
- Ability to work cross-functionally with our marketing agency, product, and design teams.
Nice to have
- Experience in healthcare a plus but not required.
- Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
Job Title: Content Marketing Manager
Location: Remote
Role Type: Full Time
About the Role:
Healthpilot’s mission is a big one – to fundamentally shift the perception that finding the right Medicare plan has to be overwhelming. With the combination of an easy-to-use comparison platform, sophisticated matching technology, and undeniably human Medicare experts (who are not paid to push plans), we are uniquely poised to disrupt the profit-driven Medicare industry and finally put beneficiaries first.
The Medicare market is a conditioned one: folks don’t know Medicare shopping can be easier, and they don’t trust yet that what we have to offer isn’t too good to be true. That’s where you come in: we’re looking for a curious, collaborative content marketing manager motivated to help us build brand trust in the wild and strengthen our relationship with our customers, current and future.
A member of Healthpilot’s Growth team, you will be responsible for activating an omni-channel marketing strategy that responds to the needs of our customers throughout their entire Medicare shopping journey. Your goal is to build trust and confidence among new customers, and maximize loyalty and retention among current customers. You will streamline the sales cycle by providing high-quality content, maintaining a centralized library of messaging resources, and ensuring that we have consistent and accurate messaging throughout the Healthpilot ecosystem.
In this role, you will:
- Develop and execute a content marketing strategy aligned with business goals and Medicare enrollment cycles.
- Champion our organic content strategy, building out a robust Medicare resource library and drafting lifecycle communications to both current and future customers, optimizing for engagement over time.
- Create and optimize messaging for our omni-channel marketing campaigns across paid media, pay-per-click, SMS, programmatic, email, and more. Including but not limited to A/B testing for headlines, CTAs, email content and landing pages.
- Build out our messaging playbook, documenting winning messages and value props across channels at different phases of the customer journey.
- Work closely with our product marketing manager to understand our buyer personas and customer journey maps, testing and optimizing content to address customer needs throughout the marketing lifecycle.
- Track and analyze content performance metrics (organic traffic, engagement, conversions), continuously optimizing content based on data insights and user feedback.
- Ensure all content is clear, compliant, and easy to understand for seniors.
What we’re looking for:
- 3–5+ years of experience in content marketing, preferably with B2C experience creating customer-driven content. Experience in healthcare a plus but not required.
- Exceptional writing and editing skills, with a knack for simplifying complex topics.
- Strong understanding of SEO, keyword research, and content analytics tools (Bing Webmaster Tools, Google Analytics).
- Experience managing campaigns, blog strategies, and multi-channel content distribution.
- Ability to work cross-functionally with our marketing agency, product, and design teams.
- Familiarity with Medicare, health insurance regulations, and compliance (a plus but not required).
What We Offer:
- A collaborative and innovative workplace where your ideas aren’t just heard—they make a difference. Here, your contributions shape our future.
- Competitive salary and comprehensive benefits package, including health insurance and retirement plans.
- Paid maternity and paternity leave
- 401k program with company match
As we gear up for growth, you’ll find ample opportunities to stretch, grow, and advance your career. At Healthpilot, we’re on the move, and we want you to move up with us.
Healthpilot is an Equal Opportunity Employer dedicated to fostering a diverse and inclusive workplace.
Company
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