Content & Media Manager

The International Rescue Committee (IRC) responds to the world's worst humanitarian crises, helping to restore health, safety, education, economic wellbeing, and power to people devastated by conflict and disaster. Founded in 1933 at the call of Albert Einstein, the IRC is one of the world's largest international humanitarian non-governmental organizations (INGO), at work in more than 40 countries and 29 U.S. cities helping people to survive, reclaim control of their future and strengthen their communities. A force for humanity, IRC employees deliver lasting impact by restoring safety, dignity and hope to millions. If you're a solutions-driven, passionate change-maker, come join us in positively impacting the lives of millions of people world-wide for a better future.

Background

Over the past 90 years, the International Rescue Committee (IRC) has developed unparalleled expertise in responding to emergencies and helping uprooted communities rebuild. Founded in 1933 at the request of Albert Einstein, the IRC offers lifesaving care and life-changing assistance to refugees forced to flee from war or disaster. The IRC is on the ground in some 40 countries, providing emergency relief and rebuilding lives in the wake of disaster. Through 28 regional offices in cities across the United States, the IRC also helps refugees resettle in the US and become self-sufficient.

The IRC global network has its headquarters in New York and London. IRC Europe is part of this network with offices in the UK, Germany, Sweden, Belgium and Switzerland. In addition, the IRC has a partnership with Stichting Vluchteling in the Netherlands. IRC Korea is the first non-programmatic office in Asia.

The IRC is committed to a culture of bold leadership, innovation in all aspects of our work, creative partnerships and, most crucially, accountability to those we serve. The IRC is a tireless advocate for the most vulnerable.  Read more about the IRC here: https://www.rescue.or.kr

Job Overview

The Content & Media (Deputy)Manager will play a central role in growing IRC Korea's sustainable fundraising income by developing and delivering broadcast-driven content and overseas field trips that fuel IRC Korea's TV, DRTV, and digital fundraising campaigns.

Working closely with broadcasters and production partners, this role leads the planning and execution of overseas filming trips, develops compelling storytelling content from the field, and produces TV and DRTV creative that supports the Fundraising Campaign team's integrated marketing strategy. The role owns the planning and day-to-day management of DRTV operations, including the dedicated DRTV call center, and executes TV/digital campaign activity in line with the strategy and targets set by the Fundraising Campaign Manager. The role manages production vendors directly involved in TV/DRTV content, field trips, and DRTV call center operations.

KEY ACCOUNTABILITIES

1. Field Trip Coordination & Broadcast Partnerships

• Collaborate with broadcasters and production companies on joint content initiatives.

• Plan and operate overseas field trips for content and story development.

• Support on-the-ground story sourcing and coordinate with stakeholders for programme production.

• Develop strategies to convert broadcast content into fundraising assets.

2. TV & DRTV Content Development

• Develop storytelling content on themes such as the climate crisis, malnutrition, and refugee and humanitarian crises.

• Support production of TV programmes in partnership with broadcasters.

• Plan DRTV and digital campaign assets derived from broadcast content.

• Develop channel-specific fundraising creative.

3. DRTV Operations & Campaign Execution

• Plan and manage DRTV operations end-to-end, including scheduling, budget, and KPIs.

• Manage the dedicated DRTV call center, including performance monitoring and vendor coordination.

• Execute TV/digital campaign activity in line with the integrated marketing strategy set by the Fundraising Campaign Manager.

• Deliver assigned new-sustainer acquisition activity within the budget and targets set by the Fundraising Campaign Manager.

• Manage external production vendors and agencies directly related to TV/DRTV content, field trips, and the DRTV call center.

4. Performance Reporting

• Track KPIs and budget for trip, TV, DRTV, and DRTV call center activities under this role's ownership.

• Provide regular performance reports on assigned campaign components.

• Contribute campaign ROI analysis and improvement recommendations for assigned activities.

KEY WORKING RELATIONSHIPS

• Reports to the Fundraising Campaign Manager, IRC Korea.

• Works closely with the Communications Head and PR Manager in Korea.

• Collaborates with Korean and international broadcasters, production companies, and media partners.

• Coordinates with external production vendors and agencies including the DRTV call center operator.

• Engages with IRC global communications and Mass Market Fundraising colleagues as needed.

PERSON SPECIFICATION

Essential Experience

• At least 5 years of experience in marketing, fundraising, or campaign-related roles.

• Excellent storytelling and content planning skills.

• Demonstrated experience leading projects independently.

• Strong data-driven decision-making skills.

• Proven ability to manage internal and external stakeholders.

• Fluent both in Korean and English.

Desirable

• Experience in broadcast production or the content industry.

• Experience with DRTV campaigns and/or call center operations.

• Experience in digital performance marketing.

• Experience in the NGO or international development sector.

• Experience operating overseas filming or international projects.

• Ability to work independently and as part of a team, managing tasks effectively in a fast-paced, dynamic environment

OTHER

This role requires at least two overseas trips per year, each of which may involve approximately two weeks or more of on-location stay.

IRC is an Equal Opportunity Employer. IRC considers all applicants on the basis of merit without regard to race, sex, color, national origin, religion, sexual orientation, age, marital status, veteran status, disability or any other characteristic protected by applicable law.

Professional Standards: All International Rescue Committee workers must adhere to the core values and principles outlined in IRC Way - Standards for Professional Conduct. Our Standards are Integrity, Service, Equality and Accountability. In accordance with these values, the IRC operates and enforces policies on Safeguarding, Conflicts of Interest, Fiscal Integrity, and Reporting Wrongdoing and Protection from Retaliation. IRC is committed to take all necessary preventive measures and create an environment where people feel safe, and to take all necessary actions and corrective measures when harm occurs. IRC builds teams of professionals who promote critical reflection, power sharing, debate, and objectivity to deliver the best possible services to our clients.

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