Content & Social Manager
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About this role
TITLE: Content & Social Manager
REPORTING TO: Communications Manager
LOCATION: Marina del Rey, CA (Onsite Monday - Friday)
Who Is Flip?
There are 3 runaway categories in B2B AI — coding, legal, and customer support. We're at the center of the third, with a one-of-one market position and hundreds of diehard fan clients, from Under Armour to Tory Burch to some of the largest healthcare institutions in the country.
The market is dividing into two camps: generic tooling-and-FDE players building custom agents from scratch, and industry-specific solutions winning on client love due to speed of ROI. We're firmly the latter. Retail and healthcare alone represent $5B+ TAMs each, and we're still early.
We built the company on a simple idea: the best way to grow is to have a reference list as long as your customer list. We're a team of 100+ now, with offices in NYC, LA, and the UK. Many people here will tell you it's the best place they've worked and the hardest they've worked. Both are true.
What You’ll Own
You'll drive how Flip builds interest, connections, and engagement on LinkedIn, key industry outlets (trade publications, sites, partner’s social channels, podcasts, etc.) and secondarily on other social channels like Instagram and Reddit. You’ll own the planning, budget and execution for all of Flip’s paid marketing - bringing the rigor to make sure every dollar is planned, tracked and optimized. You'll create, manage and execute Flip's LinkedIn presence and paid marketing strategy, the primary ways we reach and engage our BtoB audience and attract great talent, working closely with our Communications Marketing Manager on messaging strategy. You will interview clients and turn real data into compelling stories and written case studies. You'll turn case study interviews, company news, and product moments into content that gets people to engage with Flip and drives SEO/AEO. You'll also be a key content contributor to our website redesign, writing page copy and content across the site. You’ll support events and client gifting. You will work closely with Flip’s awesome Marketing team members: Communications, Growth Marketing, Experiential and Video Marketing.
Core Day-to-Day
- Manage LinkedIn day to day as our primary channel for reaching, engaging and growing our B to B audience and for attracting talent (leveraging Instagram and other social channels secondarily). You will be responsible for, in partnership with our Communications Manager on voice and messaging, developing and executing the plan, including: paid budget pacing, calendar, content creation, posting, engagement, creative testing, and reporting.
- Own planning, tracking, and reporting for Flip's overall paid marketing budget, ensuring every dollar across channels is allocated intentionally and optimized based on performance.
- Manage paid, earned and organic reach to partner/industry publications, working closely with our PR firm as well as our Growth Marketing Manager to build awareness, increase Flip’s SEO and AEO results and to generate leads.
- Coordinate and conduct client interviews that demonstrate the real impact Flip makes on a client's business. Write case studies and share across LinkedIn and partner channels.
- Repurpose video case studies produced by our Video Marketing Manager into written formats, social posts, and presentation slides
- Publish consistently across LinkedIn and our website, adapting content for each platform
- Write website content for our upcoming redesign, including page copy, product messaging, and case study integration, in close coordination with our Communications Manager and design and build partners
- Work with marketing, sales, and customer support to capture authentic stories and surface content opportunities
- Create content about Flip events, initiatives, and insights for our website, CRM, presentations, and social channels
- Test new formats, trends, and ideas to keep our content fresh
- Help with simple visual design when needed
- Support events and other marketing projects, including swag and client gifting
The First 90 Days
- Build Flip's paid marketing plan and budget from the ground up across LinkedIn and industry outlets, and build the optimization engine - testing, targeting, and creative iteration - working closely with Growth Marketing on reporting
- Identify and organize industry outlet opportunities into a plan and budget, working with our PR firm on coverage and placement
- Establish a working rhythm with the Communications Manager on voice, messaging, and content review
- Build relationships with Client Success Managers for client case studies
- Interview clients, create and publish written case studies as posts, articles and slides
- Contribute copy and content for the website redesign, in coordination with the Communications Manager and build partners
- Work with and support Experiential Marketing Manager to plan and execute events
- Work with Growth Marketing Manager for AEO, SEO, Hubspot and Website
- Support swag and client gifting initiatives
What We're Looking For - Must-haves
- 3+ years of experience in BtoB social media and content marketing, managing paid budgets typical of a startup (not enterprise-scale spend)
- Proven hands-on experience running and optimizing paid LinkedIn campaigns — budget management, targeting, creative testing, and reporting - to reach and engage a BtoB audience and support talent attraction
- Hands-on experience managing AEO and SEO, including website content optimization and Hubspot
- Experience organizing and managing events, including trade shows and client events
- Comfortable creating simple visuals in Adobe Creative Suite or Canva to get posts done without heavy design support
- Strong writing and storytelling skills, able to shape technical or business impact into a compelling narrative, from short social copy to long-form website content and blog posts
- Hyper-organized and producer-like, able to build project plans, budgets, and processes/workflows
- Works quickly, can-do attitude and puts ego aside
- Eager to use AI tools to complement creativity
- A genuine interest in people, creativity, and storytelling
- Understands what it's like to work at a startup, with the drive to build and refine processes that don't yet exist
More About Us
- We're international, spanning the US, UK, and Canada
- We’ve raised +$30M to date including our recent $20M Series A - backed by Ridge, Next Coast, ScOp, Bullpen Capital, Data Point and Forum Ventures, as well as founders & executives from Amazon Alexa, Ada, Attentive, and Simon Data
- Comprehensive healthcare and unlimited vacation, including a mandatory half week for everyone over July 4, and a full week off at the end of the year
- In office 5 days/week
#FlippinLegend
Final compensation may vary based on location, experience, and qualifications. This role is also eligible for equity, in accordance with company policy, and subject to board approval.
Our customers span the globe, and so do our offices. Flip is committed to providing equal employment opportunities for all employees, applicants, and covered individuals regardless of protected characteristics. We want our company to be as diverse and inclusive as our customers.
Company
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