Content Specialist - Product Marketing Content Specialist

Lead, manage, plan, produce, implement, and analyze internal and external communications strategies and tactics for projects, programs, products, and services to various audiences and market segments through varied channels. Functional areas include technical writing, public relations, and/or communications.

Manage internal and external stakeholder and audience relations, including relationships with vendors, agencies, and other channel partners

Interpret complex issues and present them effectively; adapt style, tone, and word choice to various channels or stakeholder requests

Maintain a pipeline of potential case studies and references by forging strong relationships with project executives and consulting team members for new topics and content based on trends within the company’s competitive landscape

Build strong relationships with strategic external partners to maximize reach and influence third parties, such as analysts/ consultancies, to license their content and collaborate to produce or utilize ‘third party’ white papers & research reports

Identify cross-team impacts and communicate needs as appropriate to peers and leadership

Responsible for the enterprise content portfolio including print and digital content directed internally to employees and externally to customers and other company stakeholders

Maintain a macro view of all content related to the company’s corporate brand and Business Unit brands around the globe

Research and write content for online and offline marketing deliverables such as requests for proposals, technical documentation, customer and product brochures, customer and employee testimonials, white papers, case studies, advertising materials, presentations, video and animation scripts, email campaigns, executive speeches, and major internal company announcements

Consult with internal Line of Business Leads to understand their industry, insights, and customer needs and then provide strategic written communications to support their needs

Job Specifications

Typically has the following skills or abilities:

Bachelor's Degree in Marketing, Communications, or equivalent experience

2+ years of experience in related communications work for a variety of mediums and customizing content to targeted audiences

Portfolio of work and completed projects

Demonstrated ability to use creative ideas to research, present, and recommend community involvement proposals

Demonstrated project management, analytical, and problem-solving ability

Excellent verbal communication skills with a demonstrated ability to speak in group situations with clear and concise communication

Strong writing, editing, communication, presentation, organization, and planning skills; ability to write documentation and reports that are clear, complete, and understood by both technical and non-technical audiences

Ability to organize individual responsibilities for multiple tasks, resulting in the timely and accurate completion and delivery of tasks

Proficiency with word processing, flowcharts, and spreadsheet applications

Excellent interpersonal skills to foster cooperation amongst business partners and coordinate internal as well as external resource/workload

Regularly exercise discretion and independent judgment in the performance of job duties

Ability to work with individuals from all levels of organization

Proficient in word processing and desktop publishing applications

For roles that are remote (i.e., Work From Home (WFH)) or hybrid (i.e., partial onsite at a VSP location and WFH), must demonstrate a high level of engagement in virtual environments, including maintaining camera presence during meetings to support effective communication and team alignment

Preferred Skills

Experience supporting lead generation and demand generation programs, with an understanding of how content drives engagement, conversion, pipeline, and customer growth

Experience developing and executing integrated marketing campaigns for product launches and other Go-to-Market (GTM) efforts

Experience in B2B Saas, optical, eyewear, lens technology, healthcare technology, or related industry preferred

#LI-VISIONCARE

Compensation range for the role is listed below. Applicable salary ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. As a part of the compensation package, this role may include eligible bonuses and commissions. For more information regarding VSP Vision benefits, please click here. 

Salary Ranges: $58,656.00 - $92,328.00

Unincorporated LA County Residents: Qualified Applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act, and any other similar laws.

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