Content Strategist

About the Company

FirstPrinciples Growth (FPG) is a premier digital marketing agency that helps SaaS & E-Commerce companies scale revenue by generating leads cost-effectively through SEO, Digital Ads, and Sales Development.📈 We further help scale our client’s businesses by building out their revenue operations function. We are an award-winning agency and have been placed as a finalist in the Global Agency Awards 2022 and U.S. Search Awards 2022. FirstPrinciples Growth is part of FirstPrinciples Holding Company. The FPG team includes over 50+ people in India and the U.S. Our holding company has over 150+ employees.

Meet the Team Members

If you are looking for a transformational role, FirstPrinciples Growth is the place for you. You will work with the industry’s best. Here are some of the team members within our team. 

• Padmaja Santhanam, Partner and GM Growth 
• Matt Umbriac, Partner and Head of Client Services
• Pushkar Sinha, Digital Marketing Manager
• Rajashree G., Content Team Lead

Team Dynamics & What to Expect

FirstPrinciples Growth works with premier clients, and our goal is to help our customers truly. Many agencies, especially those in India, work purely as implementation partners, and their clients hire them because of the lower cost of doing business. We do not work in this manner with our customers. We are strategic partners 🧠 to our clients who also manage the implementation. And the strategy does not come only from leaders; it needs to come from every team member.

You will be expected to come prepared, responsible for your work, and ready to move your career to the next level. 🗂️ We do not tolerate complacency, a ‘Judaado’, or a ‘Chalta Hai’ attitude. While your manager, peers, and team members will always be there for you, it’s your job to solve your problems and move the needle forward.

About the Role

You will work closely with our SEO team to provide content assets for our clients. ChatGPT and other tools have profoundly impacted the content writer role. As a result, the standard for content writing is much higher now. We encourage you to use ChatGPT as an enabler and edit and improve on the content that they provide. Our teams run an AI check to see the percentage of the content written by AI - so don’t feel like you can outsource the entire job to AI 😝. You will primarily work with the SEO Team. Your deep understanding of SEO and Digital Marketing is essential to this role. This role is also not one where you are assigned a task and then disappear while researching and writing that topic. You must ensure you are aligned with the SEO Analyst on the project, your peers, and the Lead Content Writer.

Responsibilities

• Build subject matter expertise in the client’s market and business to write relevant articles.
• Work with SEO Analysts to define the content calendar
• Create Blogs for the client’s website and backlinking purposes ✍️
• Create other digital assets such as infographics, Slideshare, press releases, and additional info.
• Writing blogs that add value to the reader and that they want to share actively.
• Conduct peer reviews of other team members within the content team.
• Clear and direct communication with the SEO Analyst to ensure you have all the information you need to excel at your role.
• Ensure deadlines are met. If you face any blockers, communicate where you need help and the revised timeline to the SEO Analyst and the Lead Content Writer. 🤝🏻
• While this is a remote position, quarterly or bi-annual get-togethers and in-person work sessions will be mandatory. Each off-site may be for 3 to 7 days; your presence is mandated. 

Desired Experience

• Deep understanding of SEO and Digital Marketing
• A degree in mass communication or literature
• Experience working at a premier digital marketing agency

Technical Skills

• Expertise in using project management tools such as Basecamp, Google Docs, and other tools to communicate and work effectively in a remote environment.
• Experience with keywords software such as SEMRush and Ahrefs is preferred.

Soft Skills

• Looking to advance one’s career rather than merely looking for a job to pay the bills
• Someone looking to become 1% better and make others around them better
• Deep empathy with team members and customers
• Deep organization when it comes to writing
• Taking the initiative and raising your voice to improve everything from content to processes.
• Working remotely requires a person to be open.
• Emotional toughness. What does not break you makes you stronger. 

Interview Process

Our interview process is one of the most selective for marketing agencies as we only work with the best in the world. Please come prepared with information about the organization. You will only qualify if you have researched who we are and a clear reason for you to work here.

• HR Screen
• Submit a writing sample and resume
• Psychometric Evaluation (15 min)
• Take a Culture Index Survey to understand if you are fit for the role
• Round 1(60 min)
• Technical Interview with Lead Content Writer 
• Submit a written content sample while on call
• Round 2 (30 min each)
• Culture Fit Round with Management Team
• This may consist of two interviews
• Round 3 (45 min)
• HR Round
• Recruitment Cycle
• 10 Days

Qualifications

• A degree in mass communication, literature, or a related field