Digimantra·2 months ago
2 months ago
Content Writer
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About this role
Job Description
Job Summary
We are looking for a creative, detail-oriented, and technology-savvy Content Writer to join our marketing team. The ideal candidate is passionate about storytelling, has exceptional writing and editing skills, and can transform complex technical concepts into compelling content that educates, engages, and drives business growth.
You will collaborate closely with product, engineering, marketing, and business teams to create high-quality content across multiple formats while ensuring consistency, accuracy, and optimization for both search engines and AI-powered discovery platforms.
Key Responsibilities
- Write, edit, and proofread high-quality content including:
- Blogs
- LinkedIn posts
- Website copy
- Case studies
- Press releases
- Whitepapers
- Email campaigns
- Marketing collateral
- Collaborate with product, engineering, and business stakeholders to understand technical concepts and convert them into engaging, reader-friendly content.
- Create content that reflects industry expertise while maintaining clarity, credibility, and brand voice.
- Edit and refine existing content by improving structure, readability, grammar, tone, and accuracy.
- Conduct in-depth research on industry trends, emerging technologies, competitors, and customer pain points.
- Optimize content for SEO, semantic search, AI answer engines, and Large Language Models (LLMs) to maximize discoverability.
- Develop content aligned with user intent, keyword strategy, and organic growth objectives.
- Ensure all content is factually accurate, well-researched, and aligned with brand guidelines.
- Work closely with the digital marketing team to support content marketing campaigns and lead-generation initiatives.
- Monitor content performance and continuously improve content strategy based on analytics and user insights.
Required Skills & Qualifications
- 2–5 years of experience in content writing, editing, or content marketing.
- Strong portfolio showcasing blog posts, LinkedIn posts, case studies, website content, and other long- and short-form content.
- Exceptional writing, editing, proofreading, and storytelling skills.
- Ability to simplify complex technical concepts into engaging and easy-to-understand content.
- Strong editorial judgment with attention to detail and content quality.
- Hands-on experience with SEO best practices, keyword research, semantic search, and content optimization.
- Understanding of AI search, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), and LLM-friendly content strategies.
- Excellent research and analytical skills.
- Familiarity with tools such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Surfer SEO, or similar platforms is a plus.
- Ability to manage multiple projects, meet deadlines, and thrive in a collaborative environment.
Preferred Qualifications
- Experience writing for SaaS, technology, AI, or B2B industries.
- Knowledge of content strategy and inbound marketing.
- Familiarity with CMS platforms such as WordPress.
- Basic understanding of HTML and on-page SEO is an advantage.
Company
Digimantra
Chandigarh, India
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