Leading Private Bank·2 days ago
2 days ago
Country Sales Head - Liabilities
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What you'll do
- Develop and execute the national sales strategy for the Liabilities business.
- Drive growth across CASA, Savings Accounts, Current Accounts, Term Deposits and other liability products.
- Deliver annual and monthly business targets across regions, zones and branches.
- Identify new markets, customer segments and acquisition opportunities to increase the liability franchise.
- Drive NTB acquisition and improve customer acquisition productivity.
- Build a sustainable CASA acquisition and deposit mobilization engine.
- Drive Current Account and Savings Account acquisition across retail, affluent, SME and business segments.
- Increase average balance, customer wallet share and deposit retention.
- Drive Term Deposit growth while maintaining a healthy liability mix.
- Monitor branch/region-wise CASA, TD, NTB and activation metrics.
- Lead and strengthen multiple liability sales channels, including Business Banking, Corporate Salary, Government Banking, and Institutional Banking.
- Lead a large pan-India sales organization comprising National/Regional/Zonal/Cluster/Branch-level teams.
What they're looking for
- Proven experience in leading large pan-India sales organizations.
- Deep expertise in Liability products (CASA, Term Deposits).
- Strong track record in driving business growth across retail, affluent, and corporate segments.
- Experience in managing diverse sales channels including Business Banking and Institutional Banking.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
1. National Sales & Business Growth
- Develop and execute the national sales strategy for the Liabilities business.
- Drive growth across CASA, Savings Accounts, Current Accounts, Term Deposits and other liability products.
- Deliver annual and monthly business targets across regions, zones and branches.
- Identify new markets, customer segments and acquisition opportunities to increase the liability franchise.
- Drive NTB acquisition and improve customer acquisition productivity.
2. CASA & Deposit Mobilization
- Build a sustainable CASA acquisition and deposit mobilization engine.
- Drive Current Account and Savings Account acquisition across retail, affluent, SME and business segments.
- Increase average balance, customer wallet share and deposit retention.
- Drive Term Deposit growth while maintaining a healthy liability mix.
- Monitor branch/region-wise CASA, TD, NTB and activation metrics.
3. Sales Channel Leadership
Lead and strengthen multiple liability sales channels, including
- Business Banking
- Corporate Salary
- Government Banking
- Institutional Banking
4. Team Management
- Lead a large pan-India sales organization comprising National/Regional/Zonal/Cluster/Branch-level teams.
- Set clear sales targets and KRAs for regional and frontline teams.
- Improve sales productivity, conversion ratios and lead-to-account activation
5. Customer Acquisition & Market Development
- Develop acquisition strategies for Retail, Affluent, HNI, Ultra-HNI, SME, Corporate and Institutional customers.
- Build local market acquisition programs through branches and sales team
Company
Leading Private Bank
Chennai, India
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