Creative Content Specialist

About the Role | 职位简介

We are seeking a creative and strategic Content Operation Specialist to transform EPOS product features into compelling customer-focused narratives. You will be the bridge between technical product language and engaging e-commerce storytelling, leveraging the FAB (Feature-Advantage-Benefit) framework to create content that captivates, converts, and builds brand affinity across SEA markets.

This role requires exceptional content strategy skills and visual aesthetic judgment — design skills are not mandatory, but a keen eye for compelling storytelling and visual presentation is essential.

我们正在寻找一位富有创意和策略思维的内容运营专员，负责将EPOS的产品功能转化为引人入胜的客户导向型内容。您将成为技术产品语言与电商故事讲述之间的桥梁，运用FAB（功能 - 优势 - 利益点）框架，打造能够吸引、转化并建立品牌认同感的内容，覆盖马来西亚和新加坡市场。

该职位需要出色的内容策划能力和视觉审美判断力——不要求设计能力，但必须具备敏锐的故事叙述和视觉呈现能力。

📋 Key Responsibilities | 核心职责

1. FAB Content Transformation | FAB 内容转化

• Transform product features into customer benefits using the FAB framework (Feature-Advantage-Benefit) for e-commerce platforms, marketing channels, and social media

• Craft compelling product narratives that highlight what it is, why it matters, and how it improves customers' business
• 将产品功能转化为客户利益点，运用 FAB 框架（功能 - 优势 - 利益点）为电商平台、营销渠道和社交媒体创造内容

• 撰写引人入胜的产品故事，突出产品是什么、为什么重要、以及如何改善客户生活

2. Visual Storytelling & Content Strategy | 视觉故事叙述与内容策略

• Develop content strategies that leverage images, videos, and multimedia to showcase product features and brand value

• Apply strong aesthetic judgment to ensure all visual content (professional photos, videos, graphics) aligns with brand positioning and customer expectations

• No design skills required — you will collaborate with designers and agencies, but you must have clear vision for visual storytelling
• 制定内容策略，充分利用图片、视频和多媒体展示产品功能和品牌价值
• 运用出色的审美判断力，确保所有视觉内容（专业图片、视频、图文）符合品牌定位和客户期望

• 无需设计能力——您将与设计师和代理机构合作，但必须对视觉故事叙述有清晰的愿景

3. Video Production Management | 视频制作管理

• Lead video content projects from concept to completion, working closely with external agencies and production partners

• Clearly communicate story requirements, creative direction, and quality standards to agencies to ensure final output matches brand vision

• Manage video production timelines, budgets, and deliverables across multiple campaigns
• 主导视频内容项目从概念到完成的全过程，与外部代理机构和制作合作伙伴密切合作
• 向代理机构清晰传达故事需求、创意方向和质量标准，确保最终成稿符合品牌愿景

• 管理多个营销活动的视频制作时间线、预算和交付成果

4. Ecommerce Copywriting & Product Presentation | 电商文案与产品展示

• Create persuasive product listings, campaign pages, and promotional content for Shopee, Lazada, TikTok Shop, and official e-commerce platforms

• Optimise product titles, descriptions, and visual assets to maximize click-through rates and conversion

• Ensure product messaging consistently communicates FAB elements across all customer touchpoints
• 为Shopee、Lazada、TikTok Shop及官方电商平台创建有说服力的产品列表、活动页面和促销内容
• 优化产品标题、描述和视觉素材，最大化点击率和转化率

• 确保产品信息在所有客户触点一致传达FAB 要素

5. Agency & Cross-Functional Collaboration | 代理机构与跨部门协作

• Serve as the primary point of contact for creative agencies, video production houses, and content partners

• Brief agencies on creative requirements, brand guidelines, and campaign objectives with clarity and precision

• Collaborate with Marketing, Product, and Sales teams to align content strategy with business goals
• 担任与创意代理机构、视频制作公司和内容合作伙伴的主要联络人
• 清晰准确地向代理机构说明创意需求、品牌指南和营销目标

• 与市场、产品和销售团队协作，确保内容策略与业务目标一致

6. Content Performance Optimisation | 内容效果优化

• Analyse content performance metrics (engagement, CTR, conversion) to continuously refine content strategy

• 分析内容效果指标（互动率、点击率、转化率），持续优化内容策略

• Conduct A/B testing on headlines, visuals, and copy to identify high-performing content formats

• 对标题、视觉和文案进行 A/B 测试，识别高效的内容形式

• Stay updated on e-commerce trends, competitor content strategies, and emerging platforms in Malaysia and Singapore markets

• 关注马来西亚和新加坡市场的电商趋势、竞品内容策略和新兴平台

7. Content Governance & Quality Control | 内容管理与质量控制

• Maintain a centralised content library with organised assets (images, videos, copy, campaign materials)

• Ensure content accuracy, brand consistency, and platform compliance across all channels
• 维护集中的内容库，有序管理素材（图片、视频、文案、营销活动物料）

• 确保所有内容在各渠道的准确性、品牌一致性和平台合规性

Requirements

✅ Requirements | 任职要求

1. 3-5 years of experience in content operations, e-commerce content, digital marketing, or related fields
   3-5 年经验，专注于内容运营、电商内容、数字营销或相关领域

1. Proven expertise in content strategy and storytelling — demonstrated ability to translate product features into customer-centric benefits using frameworks like FAB
   内容策划和故事叙述的专业能力——能够运用 FAB 等框架将产品功能转化为以客户为中心的利益点

1. Strong aesthetic judgment and visual sensibility — you may not be a designer, but you know what great content looks like and can articulate creative direction
   出色的审美判断力和视觉感知力——您可以不是设计师，但必须知道什么是优质内容，并能清晰表达创意方向

1. Experience managing video production projects with external agencies or production partners, preferably in e-commerce or consumer tech
   具有与外部代理机构或制作合作伙伴管理视频制作项目的经验，电商或消费科技领域优先

1. Exceptional communication and briefing skills — ability to clearly convey creative vision, quality expectations, and campaign objectives to agencies and cross-functional teams
   卓越的沟通和需求说明能力——能够清晰地向代理机构和跨部门团队传达创意愿景、质量期望和营销目标

1. Hands-on experience with e-commerce platforms (Shopee, Lazada, TikTok Shop) and social media channels (Facebook, Instagram, TikTok) in Malaysia/Singapore markets
   具有马来西亚/新加坡市场的电商平台（Shopee、Lazada、TikTok Shop）和社交媒体渠道（Facebook、Instagram、TikTok）的实践经验