Creative Design Lead
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What you'll do
- Leading design across the brand: Setting the creative and visual direction across integrated campaigns, launches, content, paid media, CRM, internal communications and other key brand touchpoints.
- Creating exceptional work: Personally concepting, designing and delivering high-priority creative alongside the team. You’ll remain close to the tools, the craft and the detail from the first idea through to final execution.
- Leading and developing the design team: Managing, mentoring and upskilling designers and motion designers, providing clear direction and constructive feedback that raises the quality of the team’s work.
- Owning our biggest creative briefs: Leading major campaigns and cross-functional projects from concept to delivery, including work across TV, OOH, digital and social.
- Setting and protecting the design standard: Ensuring every piece of work feels distinctive, cohesive and unmistakably Treatwell, while continuing to evolve our visual identity and design systems.
- Connecting creativity with performance: Understanding when exceptional craft will build the brand and when platform-native creative will drive attention, engagement and action.
- Designing for digital channels: Creating and guiding work across paid social, organic social, CRM, web and other digital formats, with a strong understanding of how design needs to flex across platforms and objectives.
- Connecting product and brand: Working closely with Product and Marketing to build a stronger visual connection between the Treatwell brand, app and wider customer experience.
- Collaborating across the business: Partnering with Brand, Marketing, Product, Performance and local market teams to turn strategic and commercial objectives into compelling creative work.
- Improving how the studio works: Helping the team prioritise effectively, give and receive better feedback, use new tools intelligently and deliver high-quality work at pace.
What they're looking for
- You have 7+ years of experience in senior design roles, with experience leading or managing designers in a fast-moving, high-growth environment.
- You’re an exceptional, hands-on designer with a portfolio that demonstrates strong visual thinking, original ideas and beautifully crafted execution.
- You have significant experience developing and delivering integrated brand campaigns across channels such as TV, OOH, digital, social and CRM.
- You’re confident taking a project from an early strategic brief through concept development, design and final delivery.
- You’ve successfully led and developed in-house designers, raising both individual capability and the overall standard of creative output.
- You’re just as comfortable designing the work yourself as you are setting direction, presenting ideas and giving clear feedback to others.
- You understand how to build a distinctive brand while creating digital and performance-led work that delivers against commercial goals.
- You can bring clarity, structure and calm to a busy studio without compromising ambition or creative quality.
- You’re confident collaborating with senior stakeholders and explaining the thinking behind your creative decisions.
- You’re curious about new technology and how AI and emerging tools can improve creative development and production without compromising craft.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
We’re looking for a brilliant Design Leader to take on the next chapter of Treatwell’s creative and brand design across Europe.
We’re entering an exciting new phase, filled with fresh energy, bold ideas and ambitious plans for the next generation of the Treatwell brand and the industry around it.
We’ve built an in-house Creative Studio to match that ambition, and now we’re looking for a Creative Design Lead to help take its work to the next level.
Requirements
The role
Sitting with the Global brand team, you’ll be the most senior designer within our in-house Creative Studio. You’ll lead the design team, set the visual standard and remain deeply hands-on in creating the work.
This isn’t a traditional Design Lead role where you’ll direct from a distance. You’ll be a practising designer who loves developing concepts, getting into the detail and turning ideas into beautifully crafted, effective creative.
Working across 13 European markets, you’ll lead design for major brand campaigns, product launches, paid and organic social, CRM, content and digital experiences. You’ll balance strong creative instincts with commercial thinking, ensuring our work is distinctive, relevant and built to perform.
You’ll help us evolve how Treatwell shows up in the world, while developing a talented team and creating the conditions for them to do the best work of their careers.
You will be responsible for:
- Leading design across the brand: Setting the creative and visual direction across integrated campaigns, launches, content, paid media, CRM, internal communications and other key brand touchpoints.
- Creating exceptional work: Personally concepting, designing and delivering high-priority creative alongside the team. You’ll remain close to the tools, the craft and the detail from the first idea through to final execution.
- Leading and developing the design team: Managing, mentoring and upskilling designers and motion designers, providing clear direction and constructive feedback that raises the quality of the team’s work.
- Owning our biggest creative briefs: Leading major campaigns and cross-functional projects from concept to delivery, including work across TV, OOH, digital and social.
- Setting and protecting the design standard: Ensuring every piece of work feels distinctive, cohesive and unmistakably Treatwell, while continuing to evolve our visual identity and design systems.
- Connecting creativity with performance: Understanding when exceptional craft will build the brand and when platform-native creative will drive attention, engagement and action.
- Designing for digital channels: Creating and guiding work across paid social, organic social, CRM, web and other digital formats, with a strong understanding of how design needs to flex across platforms and objectives.
- Connecting product and brand: Working closely with Product and Marketing to build a stronger visual connection between the Treatwell brand, app and wider customer experience.
- Collaborating across the business: Partnering with Brand, Marketing, Product, Performance and local market teams to turn strategic and commercial objectives into compelling creative work.
- Improving how the studio works: Helping the team prioritise effectively, give and receive better feedback, use new tools intelligently and deliver high-quality work at pace.
About you
- You have 7+ years of experience in senior design roles, with experience leading or managing designers in a fast-moving, high-growth environment.
- You’re an exceptional, hands-on designer with a portfolio that demonstrates strong visual thinking, original ideas and beautifully crafted execution.
- You have significant experience developing and delivering integrated brand campaigns across channels such as TV, OOH, digital, social and CRM.
- You’re confident taking a project from an early strategic brief through concept development, design and final delivery.
- You’ve successfully led and developed in-house designers, raising both individual capability and the overall standard of creative output.
- You’re just as comfortable designing the work yourself as you are setting direction, presenting ideas and giving clear feedback to others.
- You understand how to build a distinctive brand while creating digital and performance-led work that delivers against commercial goals.
- You can bring clarity, structure and calm to a busy studio without compromising ambition or creative quality.
- You’re confident collaborating with senior stakeholders and explaining the thinking behind your creative decisions.
- You’re curious about new technology and how AI and emerging tools can improve creative development and production without compromising craft.
Portfolio required
We want to see big ideas, sharp visual thinking and beautifully crafted design work.
Show us campaigns you’ve led and personally contributed to, digital creative you’ve developed and work that made a tangible impact. We’re interested in how you think, how you design, how you lead others and how you bring a brand to life across different channels.
Please make your own contribution to each project clear. We want to understand the role you played across strategy, concept, design and execution.
Benefits
About Treatwell
Hi, we’re Treatwell. Nice to meet you.
We’re a team of 700 passionate and brilliantly talented people across Europe. We’re the industry’s smartest salon management software, all connected to Europe’s leading bookings platform, working with over 50,000 salon partners across 17 countries, processing over 8 million bookings every month. And….breathe.
But we’re not done yet. We’re on an exciting journey to digitally revolutionise the hair and beauty community.
If this excites you, we might just have the role for you.
We’ll treat you with:
- 28-days holiday, plus bank holidays
- Monthly €/£40 Treatwell vouchers so you can treat yourself too
- Mental health support through our partnership with Plumm
- Benefits platform offering cycle to work scheme, high street discounts and other perks
- Growth funds for you to develop and grow with your team
- A beneficial pension scheme and enhanced parental pay & leave policy
- A dynamic organisation with Thursday drinks in the office
Company
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