Superk·16 days ago
16 days ago
Creative Designer - Growth
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What you'll do
- Produce static and video assets across paid, organic, and in-store channels — with a minimum of two creative variants per campaign for performance testing.
- Run the storyboard process: interrogate briefs, propose multiple creative directions before any production begins, and own the handoff doc.
- Use AI tools (Midjourney, Firefly, Runway, or equivalent) as a core production layer — engineering prompts, not just clicking generate.
- Maintain and build out the team's prompt library: log what worked, score by performance, iterate.
- Read creative performance data (CTR, engagement, thumb-stop, footfall signal) and feed learnings back into the next brief cycle.
- Work against a T-minus campaign calendar — gates are real, missed gates drop formats, not timelines.
- Collaborate with marketing and category teams to adapt brand guidelines into formats that work for Tier 2/3 retail audiences.
What they're looking for
- 2–4 years in a design role at a retail, ecommerce, or D2C brand — or an agency with a strong performance marketing client base.
- Hands-on with AI design and video tools in actual production workflows — not just aware of them.
- Proficiency in static and video: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
- Familiarity with performance creative concepts: CTR, thumb-stop rate, A/B creative testing, variation logic.
- Portfolio that includes performance creatives (ads, offer cards, Reels) alongside brand work.
Nice to have
- Bonus if you've contributed to or maintained a prompt library.
Summarised by NextRaise from the employer’s description, which follows in full below.
Full description from employer
SuperK is revolutionizing grocery shopping in India's small-town markets with a tech-driven, membership-based retail model. With over 100 stores across 80+ towns in Andhra Pradesh, SuperK is bringing the convenience of a 'small-format Costco' to Tier 3-5 towns, turning unorganized retail into a seamless, organized experience. Backed by leading investors like Blume Ventures and XEED Ventures, SuperK is reshaping the future of retail, making quality groceries and savings accessible to small-town India like never before.
About the Role
SuperK is building a lean, AI-assisted creative engine for a fast-growing retail brand in South India. As a Designer, you'll own the creative pipeline end-to-end — from storyboarding through production to performance review. You'll work inside structured processes: brief gates, creative calendars, variation-first thinking, and a prompt library that gets better with every campaign. This is not a role where you hand off a file and move on.
What You Will Be Doing
- Produce static and video assets across paid, organic, and in-store channels — with a minimum of two creative variants per campaign for performance testing.
- Run the storyboard process: interrogate briefs, propose multiple creative directions before any production begins, and own the handoff doc.
- Use AI tools (Midjourney, Firefly, Runway, or equivalent) as a core production layer — engineering prompts, not just clicking generate.
- Maintain and build out the team's prompt library: log what worked, score by performance, iterate.
- Read creative performance data (CTR, engagement, thumb-stop, footfall signal) and feed learnings back into the next brief cycle.
- Work against a T-minus campaign calendar — gates are real, missed gates drop formats, not timelines.
- Collaborate with marketing and category teams to adapt brand guidelines into formats that work for Tier 2/3 retail audiences.
What We'd Like to See
- 2–4 years in a design role at a retail, ecommerce, or D2C brand — or an agency with a strong performance marketing client base. You should know what a creative brief, a creative review, and a post-campaign learning doc each look like.
- Hands-on with AI design and video tools in actual production workflows — not just aware of them. Relevant tools include Midjourney, Adobe Firefly, Runway, Higgsfield, Google Flow, Fable 5, and equivalent — the specific stack matters less than having a real workflow built around them. Bonus if you've contributed to or maintained a prompt library.
- Proficiency in static and video: Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects) and/or Figma.
- Familiarity with performance creative concepts: CTR, thumb-stop rate, A/B creative testing, variation logic. You don't need to run the numbers — you need to understand what they're telling you about the work.
- Portfolio that includes performance creatives (ads, offer cards, Reels) alongside brand work. Show us a storyboard, a variation set, or a before/after from a prompt iteration if you have one.
Location: Bangalore
Company
Superk
Bengaluru, India
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