Creative Lead

Meet Aperture

At Aperture, we create value and drive growth by delivering exceptional product consultancy and advertising services to our global partners.

Through data-driven strategies, we combine performance marketing, creative strategy, product optimisation, CRM, analytics and experimentation to help ambitious companies scale.

Founded in 2022 by Hannah Parvaz, Aperture has quickly made waves. Already recognised as Business Consultant of the Year and named 2024’s Most Innovative Growth Agency, we’re now building the team that will take us into our next stage of growth.

We work with some of the most exciting apps, platforms and digital products in the world. Our job is not just to make things look good. Our job is to make growth happen.

Our culture

• Growth mindset. We're hungry to learn and improve.
• Take full responsibility for every outcome - no excuses.
• Obsess over results. We're here to make a measurable impact.
• We’re data-obsessed. We let numbers, not opinions, guide our decisions.
• Client success is our success. Period.
• No ego. The best idea wins, regardless of who it comes from.
• Radical candour. We give and receive honest feedback to fuel growth.
• No job is too small. We support each other and JFDI.

Work from anywhere

We’re remote-first and impact-first.

Work from wherever you’re most productive, while staying closely connected to the team through regular collaboration, team sessions, client work and in-person meetups.

We also bring the team together for retreats, events, conferences and working sessions around the world. Travel to team meetups is covered.

You must be able to work in a UK timezone.

Role overview

We’re hiring a Creative Lead to lead and develop Aperture’s performance creative function.

You’ll combine creative strategy, customer psychology, copywriting, experimentation and performance analysis to improve the quality of our thinking and output.

You’ll lead our Creative Strategists, set the standard for creative work across Aperture, and help teams turn customer insight and performance data into strong concepts, briefs and experiments.

You’ll be comfortable moving between:

• Customer psychology
• Jobs to be done
• Copywriting
• Performance creative
• Experimentation
• Internet culture
• Performance analysis
• Product positioning
• AI workflows
• Team leadership

You’ll need exceptional judgement, strong writing skills, sharp analytical thinking and an instinctive understanding of how people behave.

Why this role matters

Creative is one of the biggest levers in paid growth.

Strong creative teams need to understand the customer, the product, the platform and the performance data behind the work.

They need to know:

• What job they are hiring a product to do
• What customers actually care about
• What makes a message believable
• How to structure an experiment
• Which ideas deserve testing
• Why something won or lost
• What should happen next

The Creative Lead is responsible for raising that standard across Aperture.

Key responsibilities

Lead and develop our Creative Strategists.

Lead senior creative conversations with clients.

Set the standard for creative strategy, copy and briefing.

Write and edit hooks, scripts, headlines and messaging.

Use AI to improve research, ideation, analysis and iteration.

Build clear hypotheses and structured creative experiments.

Review performance and turn results into the next round of ideas.

Raise the quality bar across UGC, video, static and creator-led work.

Build simple systems for capturing learnings and improving creative over time.

Spot trends, behaviours and cultural shifts early and judge when they are relevant.

Turn customer research, jobs to be done and performance data into strong creative angles.

Work closely with Pod Leads and Growth teams to connect creative with wider performance.

Requirements

• Excellent attention to detail.
• Exceptional copywriting skills.
• Strong strategic and analytical thinking.
• Strong client-facing communication skills.
• Active use of AI in your creative workflow.
• Experience managing and developing creative people.
• Deep familiarity with internet culture and emerging trends.
• Strong experience in performance creative or creative strategy.
• Strong understanding of experimentation and performance data.
• Deep understanding of customer psychology and jobs to be done.
• Excellent knowledge of Meta, TikTok, UGC and short-form creative.

Before you apply

Experience in apps, subscriptions, DTC or other performance-driven businesses is a strong plus.

Before you apply

We read every single application.

We ask a few questions as part of the process. This is where we understand how you think.

We’re not looking for perfect answers. We’re looking for real ones.

Specific examples matter more than polished language.

We can tell when something is generic.

Take your time. Write from your own experience