Creative Lead

Position: Creative Head – Social Media

Key Responsibilities

1. Develop and execute the overall social media creative strategy aligned with business, branding, and marketing objectives across all digital platforms.
2. Plan, conceptualize, and oversee the creation of engaging creatives, reels, videos, carousels, infographics, and campaign assets while ensuring consistent brand identity.
3. Lead and mentor the creative team comprising graphic designers, video editors, and content creators to deliver high-quality, innovative content within timelines.
4. Create monthly content calendars, campaign themes, and creative roadmaps in collaboration with marketing, performance marketing, and business teams.
5. Review, approve, and optimize all social media creatives before publication, ensuring platform-specific best practices and brand guidelines are followed.
6. Collaborate with performance marketing teams to develop high-converting ad creatives that improve engagement, CTR, lead generation, and campaign performance.
7. Drive creative strategies for product launches, admissions, webinars, events, scholarships, employer branding, student success stories, testimonials, and thought leadership campaigns.
8. Monitor social media trends, competitor activities, audience preferences, and emerging content formats to continuously innovate and improve brand visibility.
9. Analyze campaign performance, engagement metrics, reach, conversions, and audience insights to optimize creative strategies and maximize ROI.
10. Establish and maintain creative SOPs, design systems, templates, and brand guidelines to ensure consistency across all communication channels.
11. Lead video production planning, scripting, storyboarding, and post-production to create impactful social-first content.
12. Coordinate with internal stakeholders and leadership to understand business priorities, ensure timely creative delivery, and continuously enhance audience engagement and brand positioning.

Preferred Skills & Eligibility

• Bachelor's or Master's degree in Design, Visual Communication, Mass Communication, Marketing, Fine Arts, or a related field.
• 6+ years of experience leading social media creative teams, preferably in EdTech, Digital Marketing, Media, or Consumer Brands.
• Strong expertise in creative strategy, branding, visual storytelling, social media content planning, and campaign management across major platforms.
• Proficiency in design and creative tools such as Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, After Effects), Canva, Figma, and AI-powered creative tools.
• Strong leadership, project management, communication, analytical, and stakeholder management skills with the ability to drive high-performing creative teams.