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Department: Marketing / Growth
Reports to: Head of Marketing
They ask "how do I make people care about this?"
This is the person who turns a complex, often unsexy product into a story people understand, a campaign people remember, and creative that moves real growth metrics, not just engagement vanity numbers.
This role gets misread often:
It's not a Designer role. You won't be pushing pixels in Figma all day.
It's not a Copywriter role. You won't just be writing headlines for someone else's idea.
It's not a Brand Strategist role. You're not building 40-page brand guideline decks.
This is a hybrid role for someone equally comfortable:
Digging into user behavior and funnel data
Translating positioning into an idea people actually feel
Writing the concept
Directing how it looks and moves
Shaping how it shows up across a GTM campaign, end to end
Grvt isn't trying to out-market the incumbents by playing their game. We're a challenger brand, and challengers who play it safe don't get remembered. We've already proven the market believes in us: our TGE was a success, and the trust and capital that came with it isn't a finish line, but a runway. Now the job is to convert that momentum into global product adoption, fast, without losing the edge that got us here.
That means we can't afford "the typical marketing", the safe positioning decks, the generic launch templates, the content that looks like everyone else's roadmap slide with our logo on it.
This role exists because Grvt's next chapter isn't just "get more visible", but, to "get more visible in a way that compounds into the business numbers," globally, and fast.
What You'll Do
Work with product marketing to develop the core creative idea behind product GTM strat and launches, feature drops, and growth campaigns.
Infuse the thinking behind why this idea will land with this audience, into the strategy/creative.
Turn positioning and messaging frameworks into concepts that are simple, sharp, and repeatable across channels.
Pressure-test concepts against user behavior and funnel data before they go into production. Not just "is this a cool idea" but "will this idea change behavior."
Set the visual direction for campaigns across mood, tone, art direction briefs and partner closely with designers/illustrators/agencies to bring it to life.
Ensure every visual choice ladders back to the strategic idea, not just aesthetic trend-chasing.
Conceptualize motion and video concepts from short-form social edits to product demo reels to launch films with a bias toward ideas that work with a fast scroll-thumb, not against it.
Work with marketing to develop the "big idea" that a product or feature launch is built around. The theme that ties together the landing page, the ads, the emails, the social posts, and the sales enablement into one coherent story.
Work backward from business goals (adoption, activation, revenue) to figure out what story will actually move those numbers.
Launch campaigns where the idea is what people remember, not just "the company posted something."
A growing library of hooks, formats, and concepts that the team can learn from and reuse.
Leadership sees creative as a growth lever in this org, not a "make it pretty" function, and you're a big reason why.
Required:
A track record of concepts you've developed that shipped and drove a measurable result
Comfortable reading performance data (CTR, conversion, retention, engagement) and using it to inform creative decisions
Strong creative<> business instincts
A real point of view on visual and motion direction
Deep, current fluency in social and cultural trends
Experience working cross-functionally with Product, Product Marketing, Design, and Growth/Performance teams.
