CRM Marketing Manager
Bengaluru, IndiaFull-timeMid · 3-6 years
About this role
About Us
GrowthSchool is one of India's fastest-growing learning companies, helping millions of professionals accelerate their careers through cohort-based programs taught by industry leaders. We're building a category-defining education company where growth is driven by exceptional products, world-class marketing, and an obsessive focus on learner experience.
As we scale, we're looking for a CRM Marketing Manager to own how we engage, nurture, and retain our users across every stage of their journey.
What You'll Own
- Own the end-to-end CRM and lifecycle marketing strategy.
- Plan, create, and execute email campaigns, newsletters, and product communications.
- Build and optimize automated user journeys across onboarding, activation, engagement, retention, and win-back.
- Segment users and personalize communication based on behavior, interests, and lifecycle stage.
- Partner with Growth, Product, Content, Design, and Data teams to launch high-impact campaigns.
- Track campaign performance through metrics such as Open Rate, CTR, Conversion, Retention, and Revenue.
- Run continuous A/B tests to improve messaging, subject lines, creatives, and customer journeys.
- Ensure CRM becomes a key growth lever rather than just a communication channel.
- Mentor and guide junior team members while establishing best practices for CRM operations.
We're Looking for Someone Who
- Has 3–6 years of experience in CRM, Lifecycle Marketing, Email Marketing, or Marketing Automation.
- Has hands-on experience with platforms such as MoEngage, WebEngage, CleverTap, Braze, HubSpot, Salesforce Marketing Cloud, or similar.
- Understands customer segmentation, personalization, and lifecycle marketing deeply.
- Can independently build, execute, and optimize campaigns using data.
- Is comfortable working with marketing analytics and experimentation.
- Writes compelling customer communication that drives engagement.
- Thrives in a fast-paced, high-ownership environment.
- Enjoys mentoring junior marketers and building scalable processes.
Bonus Points If You Have
- Experience in EdTech, D2C, Consumer Internet, SaaS, or Subscription businesses.
- Worked on high-volume user communication (millions of emails/push notifications per month).
- Experience with customer journey mapping and behavioral automation.
- Strong SQL or analytics skills for audience segmentation.
- Built CRM functions from scratch or significantly scaled an existing lifecycle program.
- Experience collaborating closely with Product Growth teams to improve activation and retention metrics.